Overview
Walr is a market research company headquartered in London, United Kingdom, specializing in data creation services. It serves insight professionals worldwide, leveraging proprietary technology to cater to diverse audience segments. Walr is committed to delivering delight with smart technology and bespoke services, providing tailored data collection solutions that instill confidence and trust among users.
Company Structure and Leadership
Walr operates across multiple global locations, employing between 51-200 people. The leadership is spearheaded by Lewis Reeves, the Founder and CEO since August 2020, who was recognized with the "Highly Commended: One to Watch Award" in 2023 by The LDC Top 50 Most Ambitious Business Leaders program. Other key members include Ben Walton as Chief Commercial Officer, Peter Flower as Chief Operating Officer, and Tariq Badar as Chief Financial Officer. The leadership team is noted for its strategic insight and innovative approaches to market research.
Products and Services
Walr's central offerings focus on market research services that enable the construction of powerful data to drive business success. Through the Walr Platform, the company provides a comprehensive suite of tools, including survey building, analysis, and reporting capabilities. This platform is designed to support efficient and effective data-backed decision-making processes.
Company Culture and Values
Walr emphasizes a synergy of smart technology and thoughtful expertise, fostering greater efficiency in online research. Its global team supports these values, creating a dynamic and inclusive work environment. The company has implemented an employee phantom stock plan, highlighting its commitment to equity and employee satisfaction.
Notable Achievements
Walr's innovative methods and robust leadership have resulted in several recognitions and industry awards. The company's strategic expansion included the onboarding of eight new hires for its commercial team in June 2024, reflecting its commitment to enhancing market presence and delivering premium market research solutions.
Competitors and Market Position
Walr navigates a competitively-stacked market. Prominent competitors include:
- ZoomInfo Sales: A leader in B2B market platforms offering real-time data and insights to over 35,000 companies. Known for its focus on data privacy compliance.
- Brizo FoodMetrics: Provides competitive data analytics in the foodservice industry to enhance sales and marketing strategies.
- GlobalData: Delivers analytics and consulting services across various industries, supporting informed decision-making processes globally.
- IHS Markit Connect (S&P Global): Offers business and market intelligence, including financial market insights with deep analytical capabilities.
- DealSignal: Supplies B2B data solutions to improve the quality of contact and company data.
Walr is ranked 200th among 6464 active market competitors, indicating a healthy position with potential for growth. The involvement in diverse data creation and analytics underscores Walr’s strategic focus on innovation and customer-focused solutions.
Strategic Implications
Competing with established entities like ZoomInfo and GlobalData, Walr’s competitive edge may rest in further enhancing proprietary data tools and precise audience targeting, aligning with the broader industry trends towards robust data privacy and compliance. Understanding and addressing competitive strategies, particularly those emphasizing data enrichment, will be crucial for Walr in tailoring sales strategies and leveraging its strengths to capture increased market share.
