Market Research Report: WANDRD

Company Overview

• Name: WANDRD

• Mission: WANDRD's mission is to create products that inspire people to live passionate lives by exploring, creating, and fully living in the moment.

• Founded: The company was founded in 2015.

• Founders: Ryan Cope and Spencer Cope initially started WANDRD, later joined by their older brother, Austin Cope.

• Key People: Ryan Cope, Spencer Cope, Austin Cope.

• Headquarters: No specific headquarters location provided.

• Number of Employees: 11 employees.

• Revenue: No information is available.

• Known For: WANDRD is renowned for its high-quality travel and camera bags that are designed to be both functional and stylish.

Products

• PRVKE Series:

• Description: A versatile backpack perfect for travelers and photographers, featuring a rolltop for extra space.

• Key Features: Weather-resistant, quick-draw side access, clamshell opening, laptop sleeve, magnetic tote handles.

• PRVKE Lite:

• Description: A more compact version of the PRVKE with built-in camera cube.

• Key Features: Weather-resistant materials, expandable rolltop, customizable camera protection, quick-draw side access.

• ROGUE Sling (3L, 6L, 9L):

• Description: Versatile sling bags for daily and camera carry.

• Key Features: Lightning-quick access, adaptable organization, weather-resistant, integrates with laptop cases (6L & 9L).

• CARRYALL Duffel:

• Description: Spacious and durable duffel bag for travel and everyday use.

• Key Features: Weather-resistant material, multiple carrying options, expandable laundry/shoe pocket, external organization pockets.

• D1 Fanny Pack:

• Description: Cross-body bag for daily essentials.

• Key Features: Weather-resistant zippers, magnetic buckle, multiple carry styles, key clip.

• H.O.E. Limited Edition Dyneema Sacoche:

• Description: Lightweight, durable sacoche made with Dyneema fabric.

• Key Features: Dual water bottle pockets, adjustable cord strap, multiple secure attachment loops.

• Tech & Toiletry Bags:

• Description: Organization bags available in various sizes for tech and toiletry needs.

• Key Features: Lay-flat access, multiple organization pockets, optional carry strap.

• Camera Cubes (Essential and Pro):

• Description: Camera cubes for customizing and protecting camera gear.

• Key Features: Available in essential and pro sizes for different needs.

Recent Developments

• Recent Product Launches:

• New Products: Introduction of the ROGUE Slings in various new colors designed for versatility and quick gear access.

• Accessories: Launch of WANDRD Zipper Pullers and Memory Card Cases to enhance organizational capabilities.

• Partnerships and Collaborations:

• Sustainable Practices: Collaboration with certified suppliers and ethical factory partners in Vietnam to ensure sustainability and worker well-being.

• New Features:

• Locking Zipper Pullers: Added security with customizable locking zipper pullers in various colors.

• Community Initiatives:

• Venture On Collection: Supports the circular economy by offering pre-owned WANDRD bags at discounted prices.

WANDRD continues to grow its product lineup with a focus on sustainability, functional design, and meeting the needs of explorers and photographers worldwide.