Waste Pro Sarasota - Comprehensive Analysis Report
Summary
Waste Pro USA, Inc., a privately-owned waste collection, recycling, processing, and disposal company, was founded in 2001 by John J. Jennings. The company's core mission is to transform the waste and recycling industry into a values-driven service, emphasizing a sustainable future through innovative solutions and strong local community relationships. Operating across 12 southeastern states, it serves over 2 million residential and 100,000 commercial customers from more than 140 operating locations. Waste Pro is significant in the industry due to its rapid growth, extensive service footprint, and commitment to localized, people-centered service. The Sarasota County, Florida operation represents a substantial part of Waste Pro’s overall activities, particularly with recent major contract agreements.
1. Strategic Focus & Objectives
Core Objectives
Waste Pro's strategic objectives center on aggressive expansion through organic growth and strategic acquisitions. The company aims to provide a "one-stop shop" for communities by diversifying its service offerings beyond collection to include acquiring and building landfills, materials recovery facilities, and other post-collection sites, which yields long-term cost savings. Enhancing operational efficiency through technology and a workforce-centered approach is also a key goal. Under current leadership, post-collection operations, including recycling and material recovery, have seen a significant increase. The company plans to hit $2 billion in revenue in the coming years.
Specialization Areas
Waste Pro specializes in comprehensive solid waste and recycling solutions, encompassing waste collection, recycling processing, and disposal. Its expertise extends to acquiring and developing post-collection infrastructure, such as materials recovery facilities and landfills. The company also offers industrial waste and cleaning services and portable toilets, providing a diversified portfolio.
Target Markets
The primary market segments for Waste Pro are residential and commercial customers across 12 southeastern states. Key geographical focuses include Florida, with significant new and expanded contracts in Sarasota County, Manatee County, and Orange County. Waste Pro strategically positions itself by strengthening regional management, cultivating brand reputation through local leadership, and providing customized service programs specific to community needs.
2. Financial Overview
Funding History
Waste Pro USA is a privately-owned company that has demonstrated significant financial growth. The company's total funding has reached $1.8 billion.
In January 2025, Waste Pro USA raised $850 million in its latest funding round. In November 2025, the company announced the issuance of $200.0 million in Solid Waste Disposal Revenue Bonds. Additionally, Waste Pro completed an upsized private offering of $850 million in senior unsecured notes due by 2033. These financial activities are aimed at refinancing existing debts and funding continued growth initiatives, supporting aggressive expansion strategies through acquisitions and new municipal contracts.
Revenues are projected to exceed $1.4 billion in 2025, reflecting approximately 86% revenue growth since 2020. The company previously targeted $1.3 billion in revenue for 2024 and aims for $2 billion in annual revenue in the near future.
3. Product Pipeline
Key Products/Services
Waste Pro's "pipeline development" primarily refers to its aggressive expansion through new municipal contracts and strategic acquisitions, which broaden its service portfolio and geographical footprint.
Waste Collection: Residential and commercial hauling services form the core offering, foundational to all operations, including those in Sarasota County.
Recycling and Processing: The company focuses on material recovery, processing core commodities like concrete, wood, vegetation, and metals to reduce landfill use and expand recycling opportunities.
Disposal: Waste Pro acquires and builds landfills and other post-collection sites to manage waste disposal efficiently and achieve long-term cost savings.
Industrial Waste and Cleaning Services: Diversified services beyond standard collection, catering to industrial clients.
Portable Toilets: An additional service expanding its offering portfolio.
Development Stage & Timelines:
Municipal Contracts: The company secured contracts with initial-term revenues above $931 million in 2025, with potential to exceed $1.7 billion through extensions and renewals. These include 30 newly awarded and 23 renewed exclusive agreements, covering over 444,000 residential customers.
Sarasota County, Florida Contract: A major new contract in Sarasota County began in 2024, part of agreements totaling over $320 million and serving approximately 140,000 homes.
Manatee County and Orange County, Florida Contracts: A renewed and amended agreement in Manatee County and expanded services under a new contract in Orange County are expected to commence before the end of 2025. These three Florida contracts alone account for over $520 million in their initial terms, servicing 223,000 customers.
Acquisitions: Between January and September 2025, Waste Pro closed 24 acquisitions, investing $170 million. These acquisitions diversified Waste Pro's portfolio and added eight post-collection facilities across Alabama, Florida, Louisiana, Mississippi, and Tennessee. In 2024, 15 acquisitions were completed, investing $140 million and expanding its residential customer base into Kentucky.
4. Technology & Innovation
Technology Stack
Waste Pro leverages a robust technology infrastructure to enhance its operations. The company utilizes cloud-based systems for scalability and accessibility, alongside enterprise database solutions like MySQL and Oracle for data management and operational efficiency.
Proprietary Developments and Scientific Methodologies
While specific proprietary developments are not detailed, Waste Pro focuses on implementing technologies to improve operational efficiency, safety, and fleet management. The company plans to invest in automation initiatives for post-collection operations, particularly for sorting and processing core commodities such like concrete, wood, vegetation, and metals. This innovation aims to reduce landfill use and expand recycling opportunities, including repurposing materials like concrete for rock structures.
Technical Capabilities
Waste Pro is committed to integrating advanced technologies such as AI to differentiate itself in the competitive waste management landscape. It partners with safety-focused companies like AFEX Fire Suppression to improve fleet safety. The company aims for technology to enhance, rather than replace, key roles in its workforce, viewing automation as a tool to aid employees and improve internal efficiencies.
5. Leadership & Management
Executive Team
John J. Jennings – Founder, Chairman of the Board: John Jennings founded Waste Pro in 2001, drawing on extensive prior experience in the waste industry, including having founded Jennings Environmental Service in 1992. He represents a second generation in the waste management sector.
Sean Jennings – President and Chief Executive Officer (CEO): Sean Jennings, son of the founder, assumed the CEO role in 2020. As a third-generation waste industry professional, he brings a lifetime of knowledge, accelerating the company's diversification efforts, especially in post-collection operations.
Keith Banasiak – Senior Vice President and Chief Operating Officer (COO): Promoted to Senior Vice President in 2019 and serving as COO, Keith Banasiak focuses on the "Waste Pro Way," emphasizing optimal personnel, equipment, and processes. He prioritizes executive engagement in field operations.
* Cort Sabina – Executive Vice President and Chief Financial Officer (CFO): Cort Sabina oversees the financial strategy of Waste Pro, overseeing key financial transactions and expressing confidence in the company's financial strength and growth trajectory.
Recent Leadership Changes
Sean Jennings transitioned into the role of President and CEO in 2020, taking over from his father, John J. Jennings, who moved to an executive chairman position. Keith Banasiak received a promotion to Senior Vice President in 2019, subsequently taking on the responsibilities of Chief Operating Officer. These changes reflect a planned leadership succession aimed at driving continued growth and strategic evolution.
6. Talent and Growth Indicators
Hiring Trends and Workforce
Waste Pro employs over 5,000 people and operates a fleet of more than 4,200 trucks from over 140 operating locations. The company is actively recruiting, with current job postings for various roles including drivers, maintenance technicians, customer service representatives, and operational management positions across its service footprint
