Wati - Comprehensive Analysis Report
Summary
Wati (WhatsApp Team Inbox) is a customer communication platform built on the WhatsApp Business API, designed to transform business-customer interactions. As a SaaS platform, Wati facilitates personalized conversations and real-time engagement through WhatsApp, streamlining customer support, sales, and marketing with automation, team collaboration tools, and CRM integrations. Wati aims to revolutionize business-customer communications.
1. Strategic Focus & Objectives
Core Objectives
- Wati primarily aims to enable small to medium-sized businesses to engage with customers at scale via WhatsApp.
- The platform provides tools for creating WhatsApp chatbots without coding, targeting businesses that seek to enhance customer engagement and communication.
Specialization Areas
- Customer support
- Sales automation
- Marketing automation
Target Markets
- Small to medium-sized businesses
- Companies looking to leverage WhatsApp for customer engagement and communication
2. Financial Overview
Funding History
- Wati has raised a total of $35 million across 3 funding rounds.
- The most recent Series B round occurred on October 26, 2022, raising $23 million.
- Key Investors: Tiger Global Management led the round, with participation from Peak XV Partners, Base Partners, and Gokul Rajaram.
- Impact on company growth is to help small-to-medium businesses have personalized conversations with easy-to-use customer-engagement software on a scalable, highly available, cost-effective infrastructure.
3. Product Pipeline
Key Products/Services
- WhatsApp Chatbot Platform:
- Description: Provides customer support tools based on WhatsApp Business APIs, allowing businesses to create WhatsApp chatbots without coding.
- Development Stage: Available
- Target Market/Condition: Businesses using WhatsApp for customer engagement
- Key Features and Benefits: No-code chatbot creation
4. Technology & Innovation
Technology Stack
- Wati is a low-code customer-engagement SaaS platform built on the WhatsApp Business API.
- The platform offers customer support tools, enabling businesses to create WhatsApp chatbots without coding.
- Core platforms and technologies:
- WhatsApp Business API integration
- Low-code workflow builders
- No-code chatbot platform
- AI-powered digital assistant
5. Leadership & Management
Executive Team
- Ken Yeung: Co-Founder and CEO
- Bianca Ho: Co-Founder & COO
- Gene Wu: Chief Technology Officer
6. Competitive Analysis
Major Competitors
- BusinessOnBot
- Bikayi
- Cooby
- Respond.io
- AiSensy
- QuickReply.ai
- Morph.ai
- Yalo.ai
- BotPenguin
- Gallabox
- Twilio
- Interakt
- FreshChat
- Trengo
- Plivo
- Fin by Intercom
- Zendesk Support Suite
- Tidio
- ControlHippo
- Front
- DelightChat
7. Market Analysis
Market Overview
- WhatsApp has over 2 billion active users globally.
- Businesses can experience a 40% increase in customer satisfaction when they integrate automation in their communication channels.
8. Strategic Partnerships
- Wati integrates with CRMs like HubSpot, Zoho, Salesforce, and Google Sheets.
9. Operational Insights
- Wati provides small-to-medium businesses with customer-engagement software.
- It enables businesses to add new clients 24/7 and complete monthly updates and hotfixes in minutes instead of days. Wati positions itself to help small to medium businesses remain accessible, personalized, and able to engage in real-time.
10. Future Outlook
Strategic Roadmap
- Wati is exploring a potential multi-region Google Cloud deployment to reduce latency and improve the resilience of the platform.
- The business also plans to leverage the cloud platform's support for DevOps practices that can shorten development life cycles and enable continuous deployment presenting opportunities to gain yet more efficiencies from its infrastructure.
