Wazoo Gear Company Profile

Background

Founded in 2012 by a NASA engineer and an outdoor guide, Wazoo Gear specializes in designing wearable survival tools that seamlessly integrate into everyday life. The company's mission is to enhance individual capability by providing functional gear that empowers users to be prepared for any situation. Headquartered in Mead, Colorado, Wazoo Gear has garnered recognition in major publications such as The New York Times, NPR, Maxim, Daily Mail, Gear Junkie, Outside Magazine, Reader's Digest, and Esquire. Their products have reached customers in over 135 countries and have been tested across all seven continents.

Key Strategic Focus

Wazoo Gear focuses on innovating gear and apparel with added functionality to enhance daily capabilities. Their product line includes survival kits, fire starters, and wearable gear like belts and pendants that combine style with utility. Notable products include the Cache Belt™, Cache Cap™, and practical pendants designed for fire starting and sharpening. The company targets outdoor enthusiasts, adventurers, and individuals seeking to incorporate preparedness into their daily lives.

Financials and Funding

Wazoo Gear successfully crowdfunded over $600,000 from more than 9,000 backers, demonstrating strong market interest and support for their innovative products.

Technological Platform and Innovation

Wazoo Gear distinguishes itself through the development of proprietary technologies and innovative designs in wearable survival gear. Their products, such as the Cache Belt™ and Cache Cap™, feature hidden compartments for discreetly carrying essential survival tools. The company has been granted multiple patents for their unique designs, reflecting their commitment to innovation in the industry.

Leadership Team

Nick Blackman, President and Founder

Dustin Hogard, Co-Founder

Noelle Juengling, Chief Operating Officer

Chelcie Polk, Warehouse Manager

Will Anderson, Sales and Marketing Manager/Warehouse and Contractor Manager

The leadership team combines expertise in engineering, outdoor guidance, operations, and marketing to drive the company's mission and growth.

Competitor Profile

Market Insights and Dynamics

The outdoor gear and survival equipment market is competitive, with a focus on innovation, quality, and functionality. Consumers seek products that offer practicality and reliability for both everyday use and emergency situations.

Competitor Analysis

Key competitors in the market include:

REI: A major retailer offering a wide range of outdoor gear and apparel.

5.11 Tactical: Specializes in tactical gear and apparel for law enforcement and outdoor enthusiasts.

Bass Pro Shops: Provides a comprehensive selection of outdoor and survival gear.

Cabela's: Offers a variety of outdoor equipment and apparel.

UST Brands: Focuses on survival and outdoor gear.

These competitors have established market presence and offer products that cater to similar customer needs.

Strategic Collaborations and Partnerships

Wazoo Gear has engaged in collaborations to expand its market reach and product offerings. Notably, the company partnered with The Grommet in 2015 to introduce its products to a broader audience.

Operational Insights

Wazoo Gear's strategic focus on integrating survival tools into everyday wearables sets it apart in the market. Their commitment to quality, innovation, and functionality provides a competitive advantage over traditional outdoor gear manufacturers.

Strategic Opportunities and Future Directions

Looking ahead, Wazoo Gear aims to continue innovating and expanding its product line to meet the evolving needs of outdoor enthusiasts and individuals seeking practical preparedness solutions. The company's strong foundation in design and functionality positions it well for future growth and market expansion.