WBHQ Company Profile

Background

Overview

WBHQ (92.7 FM) is a commercial radio station licensed to Beverly Beach, Florida, serving Flagler County. The station broadcasts an adult hits format known as "Beach 92.7," featuring a mix of pop hits alongside classic rock and alternative tracks from the 1980s and 1990s. Unlike many adult hits stations, WBHQ operates without disc jockeys, avoiding the sarcastic or ironic quips characteristic of stations like Jack FM and Bob FM. The station was assigned the WBHQ call sign by the Federal Communications Commission on February 20, 2009.

Mission and Vision

WBHQ aims to provide a diverse and engaging listening experience for the Flagler County community by blending contemporary pop hits with classic rock and alternative tracks, catering to a wide audience without the use of disc jockeys.

Primary Area of Focus

The station focuses on delivering a unique adult hits format that differentiates itself from traditional adult hits stations by incorporating a broader range of music genres and avoiding typical disc jockey banter.

Industry Significance

WBHQ contributes to the local media landscape by offering an alternative to conventional adult hits stations, thereby enriching the diversity of radio programming available to listeners in Flagler County.

Key Strategic Focus

Core Objectives

To provide a diverse and engaging listening experience that appeals to a broad audience.

To differentiate itself from other adult hits stations by incorporating a wider range of music genres.

To operate without disc jockeys, offering a continuous music experience without typical radio banter.

Specific Areas of Specialization

Adult hits radio format.

Incorporation of pop hits alongside classic rock and alternative tracks.

Operation without disc jockeys.

Key Technologies Utilized

HD Radio technology for enhanced audio quality.

Primary Markets or Conditions Targeted

Flagler County, Florida.

Listeners seeking a diverse adult hits radio experience without disc jockey interruptions.

Financials and Funding

Funding History

Specific details regarding WBHQ's funding history are not publicly available.

Total Funds Raised

Information on the total funds raised by WBHQ is not publicly disclosed.

Notable Investors

Details about notable investors in WBHQ are not publicly available.

Intended Utilization of Capital

Specific plans for the utilization of capital are not publicly disclosed.

Pipeline Development

As a radio station, WBHQ does not have a product development pipeline. Its focus is on programming and broadcasting content to its audience.

Technological Platform and Innovation

Proprietary Technologies

HD Radio technology for enhanced audio quality.

Significant Scientific Methods

Utilization of HD Radio technology to improve broadcast quality.

Leadership Team

Names and Current Positions

James Martin: Owner of Flagler County Broadcasting, LLC, which owns WBHQ.

Gary Smithwick: Co-owner of Flagler County Broadcasting, LLC.

David Ayres: Vice President, managing the stations owned by Flagler County Broadcasting, LLC.

Brief Professional Backgrounds

James Martin: Owner of Flagler County Broadcasting, LLC.

Gary Smithwick: Co-owner of Flagler County Broadcasting, LLC.

David Ayres: Vice President, overseeing the management of the stations owned by Flagler County Broadcasting, LLC.

Key Contributions or Roles Within the Company

James Martin: Ownership and strategic direction of Flagler County Broadcasting, LLC.

Gary Smithwick: Co-ownership and strategic direction of Flagler County Broadcasting, LLC.

David Ayres: Management and operational oversight of WBHQ and other stations under Flagler County Broadcasting, LLC.

Competitor Profile

Market Insights and Dynamics

The adult hits radio market in Flagler County, Florida, is characterized by a demand for diverse music programming that appeals to a broad audience. WBHQ differentiates itself by incorporating a mix of pop hits alongside classic rock and alternative tracks, catering to listeners seeking variety without traditional disc jockey banter.

Competitor Analysis

WBHQ's primary competitors include other adult hits stations in the region that offer similar programming. However, WBHQ's unique blend of music genres and its operation without disc jockeys provide a distinctive listening experience that sets it apart from competitors.

Strategic Collaborations and Partnerships

WBHQ operates as part of Flagler County Broadcasting, LLC, which also owns sister stations WAKX, WBHU, and WNZF. This ownership structure allows for potential collaborations and resource sharing among the stations, enhancing operational efficiency and content diversity.

Operational Insights

WBHQ's strategic focus on a diverse adult hits format without disc jockeys positions it uniquely in the market, catering to listeners who prefer continuous music without interruptions. Its use of HD Radio technology ensures high-quality audio, further enhancing the listener experience.

Strategic Opportunities and Future Directions

WBHQ has the opportunity to expand its listener base by leveraging its unique programming format and high-quality audio to attract a broader audience. Potential future directions include exploring digital platforms for streaming, engaging in community events to increase brand visibility, and further integrating its programming with sister stations to offer a cohesive listening experience across Flagler County.