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lightning_bolt Market Research

We Are All Human Foundation: Comprehensive Market Research Report



Background



Overview

The We Are All Human Foundation (WAAHF) is a 501(c)(3) nonprofit organization established in July 2018, headquartered in New York, NY. The foundation is dedicated to advancing equity, diversity, and inclusion, with a particular focus on accelerating the progress of Hispanics in the United States. Its primary platform, the Hispanic Star, unites businesses, nonprofits, community leaders, and celebrities to celebrate and amplify the contributions of the Hispanic community.

Mission and Vision

WAAHF's mission is to advocate for marginalized communities, ensuring that equity, diversity, and inclusion are central to social, economic, and political agendas. Through narrative change and community engagement, the foundation aims to build bridges and unite humanity.

Industry Significance

Operating within the civil rights, social action, and advocacy sector, WAAHF plays a pivotal role in promoting inclusivity and representation, particularly for the Hispanic community in the U.S. Its initiatives, such as the Hispanic Promise Framework and the Hispanic Star platform, have garnered significant attention and support from various sectors, including corporate America and international forums like the World Economic Forum.

Key Strategic Focus



Core Objectives

  • Advocacy: Championing the rights and representation of marginalized communities, with a focus on Hispanics in the U.S.

  • Community Engagement: Building networks of support and mobilization through Hispanic Star Hubs across the nation.

  • Narrative Change: Shifting public perception by highlighting positive contributions and stories within the Hispanic community.


Areas of Specialization

  • Policy Advocacy: Engaging with policymakers to influence decisions that affect marginalized groups.

  • Corporate Partnerships: Collaborating with businesses to implement inclusive practices and support Hispanic talent.

  • Research and Content Creation: Producing studies and publications that shed light on the challenges and achievements of the Hispanic community.


Key Technologies Utilized

While specific technological platforms are not detailed, WAAHF leverages digital tools for advocacy, community engagement, and content dissemination.

Primary Markets Targeted

  • Corporate Sector: Encouraging businesses to adopt inclusive hiring and promotion practices.

  • Policy Makers: Influencing legislation and policies that impact marginalized communities.

  • General Public: Educating and raising awareness about Hispanic contributions and challenges.


Financials and Funding



Funding History

As a nonprofit organization, WAAHF's funding primarily comes from donations, grants, and partnerships. Specific details about total funds raised and recent funding rounds are not publicly disclosed.

Financial Performance

  • Fiscal Year Ending December 2022:

  • Revenue: $3,862,695

  • Expenses: $2,847,135

  • Net Assets: $1,160,206


  • Fiscal Year Ending December 2023:

  • Revenue: $2,419,415

  • Expenses: $2,487,545

  • Net Assets: $1,137,070


These figures indicate a stable financial position, with a slight decrease in revenue and net assets in 2023 compared to 2022.

Pipeline Development



As a nonprofit organization, WAAHF does not have a product pipeline. Its focus is on programmatic initiatives, partnerships, and advocacy efforts aimed at advancing its mission.

Technological Platform and Innovation



Proprietary Technologies

While specific proprietary technologies are not detailed, WAAHF utilizes digital platforms for advocacy, community engagement, and content dissemination.

Significant Scientific Methods

The foundation employs data-driven approaches in its research and content creation, ensuring that its initiatives are informed by accurate and relevant information.

Leadership Team



Key Executives

  • Claudia Romo Edelman: Founder & CEO. Claudia has a background in international relations and has worked with organizations like the United Nations and UNICEF. She is recognized for her efforts in promoting Hispanic representation and inclusion.


  • Nancy Rosado-Santiago: Managing Director. With over 20 years of experience in multicultural marketing and advertising, Nancy has worked with companies like Univision and Televisa. She leads resource mobilization, partnerships, programs, and marketing communications for WAAHF.


  • Jose Español: Chief Financial Officer. Jose brings 20 years of experience in accounting and finance, having worked at Unilever, Johnson & Johnson, and Deloitte. He oversees finance, operations, and human resources at WAAHF.


Leadership Changes

In February 2022, WAAHF expanded its management team with the appointments of Nancy Rosado-Santiago as Managing Director and Jose Español as Chief Financial Officer.

Competitor Profile



Market Insights and Dynamics

The nonprofit sector focusing on civil rights and social advocacy is competitive, with numerous organizations vying for attention and resources. However, WAAHF's unique focus on Hispanic representation and its platforms like the Hispanic Star distinguish it in the market.

Competitor Analysis

Key competitors include:

  • National Council of La Raza (NCLR): Focuses on advocacy for Hispanic Americans.

  • League of United Latin American Citizens (LULAC): Advocates for the rights of Latinos in the U.S.

  • Hispanic Federation: Provides support to Latino nonprofits and advocates for Latino issues.


These organizations share similar missions but differ in their approaches and specific initiatives.

Strategic Collaborations and Partnerships



WAAHF has engaged in several significant collaborations:

  • Bain & Company: Collaborated to update the Hispanic Promise Framework, enhancing its tools and resources for organizations to engage with Hispanic communities.


  • Paramount's Content for Change: Partnered to launch the Industry in Progress Study, aiming to transform the entertainment industry for a more inclusive future.


Operational Insights



WAAHF's strategic considerations include:

  • Major Competitors: Organizations like NCLR, LULAC, and Hispanic Federation.

  • Market Position: A leader in Hispanic advocacy with unique platforms like the Hispanic Star.

  • Competitive Advantages: Strong corporate partnerships, a focus on narrative change, and a data-driven approach to advocacy.


Strategic Opportunities and Future Directions



WAAHF's strategic roadmap includes:

  • Expansion of Hispanic Star Hubs: Increasing the number of hubs nationwide to strengthen community engagement.

  • Enhanced Corporate Partnerships: Building deeper collaborations with businesses to implement inclusive practices.

  • Research Initiatives: Conducting studies to further understand and address challenges faced by the Hispanic community.


Contact Information



  • Website: www.weareallhuman.org

  • Social Media:

  • LinkedIn: We Are All Human Foundation

  • Twitter: @WeAreAllHuman

  • Facebook: We Are All Human Foundation

  • Headquarters: New York, NY

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