We Are Era Company Profile
Background
We Are Era, formerly known as Divimove, is a pioneering European media company that integrates studios, a talent agency, and extensive reach under a single, continent-wide framework. Established in 2012, the company is headquartered in Berlin, Germany, and operates additional offices in Amsterdam, Cologne, Copenhagen, Paris, Madrid, Milan, and Stockholm.
The company's mission is to harness the power of communities and purpose-driven storytelling, transforming values into compelling narratives, talents into icons, and insights into relevance.
Key Strategic Focus
We Are Era's strategic focus encompasses:
- Branded Entertainment: Elevating brand messages through engaging content and branded channels.
- Influencer Marketing: Collaborating with leading social influencers to reach diverse audiences.
- Content Production: Developing and producing innovative formats for platforms such as YouTube, Instagram, Twitch, and TikTok.
- Digital Rights Management: Ensuring content protection and optimized distribution across digital platforms.
- Social Change Initiatives: Through its MESH Collective, promoting civic dialogue on sociopolitical topics via digital youth education.
Financials and Funding
We Are Era has experienced significant growth since its inception. In 2013, FremantleMedia invested in the company, becoming the majority shareholder by 2015. In 2019, the RTL Group, a subsidiary of Bertelsmann, acquired full ownership, integrating We Are Era into its extensive media portfolio.
Technological Platform and Innovation
We Are Era distinguishes itself through:
- Proprietary Technologies: Utilizing advanced analytics and content management systems to optimize content performance.
- Scientific Methods: Employing data-driven strategies to understand audience behaviors and preferences.
- AI-Driven Capabilities: Leveraging artificial intelligence for content personalization and targeted distribution.
Leadership Team
- Tobias Schiwek: Chief Executive Officer
- Nancy Julius: Chief Operating Officer
- Christoph von Schwerin: Chief Financial Officer
These executives bring extensive experience in media, technology, and business strategy, driving We Are Era's growth and innovation.
Competitor Profile
Market Insights and Dynamics
The digital media landscape is characterized by rapid growth, with increasing demand for influencer marketing, branded content, and multi-platform storytelling. We Are Era operates within this dynamic environment, leveraging its integrated services to meet evolving market needs.
Competitor Analysis
Key competitors include:
- Studio71: A global media company specializing in digital content creation and distribution.
- Deluxe Media: Provides comprehensive media services, including content creation and distribution.
- Amagi: Offers cloud-based broadcast and targeted advertising solutions.
These companies focus on various aspects of digital media, from content production to distribution and monetization.
Strategic Collaborations and Partnerships
We Are Era has established significant collaborations, including:
- IKEA: Producing the YouTube series "IKEA Tipps & Tricks," offering viewers practical home furnishing advice.
- ALDI Nord: Serving as the YouTube lead agency, developing a centralized content hub to engage audiences.
- Deutsche Telekom: Strategizing and producing campaigns across platforms like Twitch, TikTok, and Instagram to promote new services.
Operational Insights
We Are Era's competitive advantages include:
- Integrated Service Model: Combining content production, talent management, and digital rights management under one roof.
- Pan-European Presence: Operating in multiple European markets, allowing for localized content strategies.
- Data-Driven Approach: Utilizing analytics to inform content creation and distribution, ensuring relevance and engagement.
Strategic Opportunities and Future Directions
Looking ahead, We Are Era aims to:
- Expand Market Reach: Enter new European markets and strengthen existing ones.
- Enhance Technological Capabilities: Invest in AI and machine learning to refine content personalization.
- Diversify Content Offerings: Develop new formats and genres to cater to emerging audience preferences.
Contact Information
For more information, visit We Are Era's official website.
