We Are Family London B Corp™ Market Research Report

Background

Company Overview

We Are Family London B Corp™ (Waf.) is an award-winning creative experience agency based in Shoreditch, London. Established in 2016, the agency specializes in designing and delivering high-impact experiences that blend strategy, creativity, and cultural intelligence. Their portfolio includes a diverse range of events, from intimate gatherings to large-scale global product launches. Waf. is recognized for its innovative approach and has earned a reputation as a creative hub for forward-thinking professionals.

Mission and Vision

Waf.'s mission is to craft stories that matter, rooted in ethical branding, sustainability, and cultural impact. They aim to create experiences that influence how people feel, think, and connect, ensuring that every project begins with a clear understanding of the human truth and emotional core behind the brief.

Industry Significance

Operating within the events and experience design industry, Waf. stands out for its commitment to sustainability and inclusivity. Their B Corp™ certification underscores their dedication to social and environmental performance, accountability, and transparency. This positions them as a leader in promoting responsible business practices within the creative sector.

Key Strategic Focus

Core Objectives

Creative Excellence: Delivering innovative and impactful experiences that resonate with audiences.

Sustainability: Implementing environmentally responsible practices in all aspects of event design and execution.

Inclusivity: Ensuring that events are accessible and welcoming to diverse audiences.

Areas of Specialization

Event Design and Production: Crafting bespoke events tailored to client objectives.

Digital Experience Design: Developing engaging digital platforms and user experiences.

Technical Production: Providing comprehensive technical support, including audio, video, lighting, and staging.

Key Technologies Utilized

Digital Signage: To minimize waste and enhance attendee engagement.

Sustainable Materials: Incorporating eco-friendly materials in event setups.

Data Analytics: Utilizing post-event analytics to measure success and inform future strategies.

Primary Markets Targeted

Corporate Sector: For product launches, conferences, and brand activations.

Entertainment Industry: Including film premieres and music events.

Non-Profit Organizations: Supporting events that promote social causes and community engagement.

Financials and Funding

Funding History

Specific details regarding Waf.'s funding history are not publicly disclosed. The company operates as a privately held entity, and financial information is not readily available.

Recent Developments

In 2023, Waf. achieved B Corp™ certification, reflecting their commitment to social and environmental responsibility. This milestone indicates a strong foundation and potential for sustainable growth.

Pipeline Development

Key Projects and Milestones

House of Nothing Flagship Product Launch: Awarded Gold at the Drum Awards 2025 for Best Launch of a Brand/Product.

Audi at Wilderness Festival: Shortlisted for Best Festival Build or Installation at the Drum Awards 2025.

Meta Multi-Market Marketing Summit: A significant project showcasing Waf.'s global reach and expertise.

Anticipated Milestones

While specific future projects are not publicly detailed, Waf. continues to expand its portfolio, focusing on high-profile events that align with their strategic objectives.

Technological Platform and Innovation

Proprietary Technologies

Waf. emphasizes the use of sustainable materials and digital signage to reduce environmental impact. They also leverage data analytics to assess event success and inform future strategies.

Significant Scientific Methods

The agency employs a human-centered design approach, ensuring that every event is tailored to the specific needs and preferences of the target audience.

Leadership Team

Key Executives

Poppy Reeve-Tucker: Founder and Director. Poppy established Waf. in 2016 and has been instrumental in its growth and success.

Dominic Michael Wyborn Reeve-Tucker: Former Director. Dominic served as a director from 2016 until his resignation in 2019.

Leadership Changes

In March 2019, Dominic Michael Wyborn Reeve-Tucker resigned as a director, leaving Poppy Reeve-Tucker as the primary director.

Competitor Profile

Market Insights and Dynamics

The events and experience design industry is characterized by rapid innovation and a growing emphasis on sustainability and inclusivity. Companies are increasingly expected to deliver memorable experiences while adhering to ethical and environmental standards.

Key Competitors

11 London: A full-service communications and digital agency in London, recognized as the first advertising agency in the city with B Corp™ status.

Factory Family Group Ltd: A sound and music creative collective based in London, specializing in audio production for various media.

Strategic Collaborations and Partnerships

Waf. collaborates with a diverse range of clients, including global brands, agencies, and production companies, to deliver innovative and impactful experiences. Their B Corp™ certification and commitment to sustainability and inclusivity enhance their appeal to like-minded organizations seeking responsible partners.

Operational Insights

Strategic Considerations

Waf.'s focus on sustainability and inclusivity differentiates them in the competitive landscape. Their B Corp™ certification and commitment to ethical practices position them as a preferred partner for organizations prioritizing social and environmental responsibility.

Competitive Advantages

Sustainability Commitment: Implementing eco-friendly practices in event design and execution.

Inclusivity: Ensuring events are accessible and welcoming to diverse audiences.

Creative Excellence: Delivering innovative and impactful experiences that resonate with audiences.

Strategic Opportunities and Future Directions

Strategic Roadmap

Waf. aims to expand its global presence by leveraging its B Corp™ certification to attract clients seeking responsible partners. They plan to continue innovating in event design and production, focusing on sustainability and inclusivity.

Future Business Directions