We Are HAH Company Profile

Background

We Are HAH (Hot-As-Hell) is a Los Angeles-based fashion brand founded in 2015 by Sharleen Ernster. The company specializes in sustainable women's apparel, including swimwear, lingerie, and lifestyle clothing. With a mission to redefine sexy by embracing authenticity and environmental responsibility, We Are HAH aims to provide eco-conscious products that are both accessible and appealing.

Key Strategic Focus

We Are HAH's strategic focus centers on:

Sustainable Fashion: Utilizing eco-friendly materials and ethical manufacturing processes to produce high-quality, stylish apparel.

Innovative Design: Offering versatile designs with vibrant prints and effortless silhouettes that cater to the modern, eco-conscious consumer.

Market Expansion: Collaborating with other brands to reach a broader audience and enhance brand visibility.

Financials and Funding

We Are HAH has secured funding through multiple venture capital rounds:

February 2020: Completed a later-stage venture capital round.

January 2023: Secured additional funding in another later-stage venture capital round.

Notable investors include Gotham Gal Ventures, ImpactAssets, and LDR Ventures.

Technological Platform and Innovation

We Are HAH distinguishes itself through:

Eco-Friendly Materials: Utilizing fabrics like EFL, derived from renewable resources such as corn sugar, and organic cotton sourced from India.

Sustainable Printing Techniques: Employing digital and sublimation printing methods that use 95% less water than traditional techniques, resulting in high-quality patterns and colors.

Ethical Manufacturing: Partnering with manufacturers worldwide to ensure fair labor practices and high standards of craftsmanship.

Leadership Team

Sharleen Ernster: Founder and Chief Executive Officer. With a background at Victoria’s Secret and Guess, Ernster brings extensive experience in the fashion industry and a commitment to sustainable practices.

Competitor Profile

Market Insights and Dynamics

The sustainable fashion industry has experienced significant growth, driven by increasing consumer awareness and demand for eco-friendly products. This trend has led to a competitive landscape where brands strive to balance style, affordability, and sustainability.

Competitor Analysis

Key competitors in the sustainable women's apparel market include:

Solid & Striped: Known for its minimalist swimwear designs.

SUMMERSALT: Offers size-inclusive swimwear made from recycled materials.

Frankies Bikinis: Focuses on trendy swimwear with a youthful appeal.

Montce Swim: Provides customizable swimwear options.

ZULU & ZEPHYR: Australian brand emphasizing relaxed, coastal-inspired designs.

JADE Swim: Features minimalist swimwear with a focus on sustainability.

Strategic Collaborations and Partnerships

We Are HAH has engaged in several strategic collaborations to enhance its market position:

Yamamay: In April 2023, partnered to create the "Ciao Hollywood" collection, inspired by 1950s Hollywood lingerie, combining California cool with Italian chic.

Zoe Grace: Collaborated on a plant-based, digitally printed panty collection.

Discovery: Co-created an eco-friendly collection of lingerie, swimwear, and sleepwear, with a portion of proceeds donated to tiger conservation efforts.