We Are RALLY Company Profile

Background

We Are RALLY is an advocacy agency established in 2013, dedicated to driving progress on complex political, cultural, and social challenges. The agency's mission is to partner with bold, tireless believers—equity advocates, climate warriors, allies of the disenfranchised, and defenders of the wrongfully accused—to create meaningful change. RALLY operates with a deep connection to the communities it serves, ensuring that its work is authentic, resonant, and impactful.

Key Strategic Focus

RALLY specializes in:

• Campaign Design and Management: Crafting and executing strategic campaigns tailored to client objectives.

• Messaging and Narrative Change: Developing compelling narratives to shift public perception and drive engagement.

• Earned Media: Securing media coverage to amplify client messages.

• Digital Engagement: Utilizing digital platforms to reach and mobilize target audiences.

• Multi-Channel Advertising: Implementing advertising strategies across various channels for maximum impact.

• Influencer Mobilization: Engaging key influencers to advocate for client causes.

• Visual Design and Production: Creating visual content that enhances campaign messaging.

The agency's primary markets include non-profit organizations, advocacy groups, and governmental agencies seeking to address societal issues.

Financials and Funding

As of November 2024, We Are RALLY reported annual revenues in the range of $10 million to $50 million. The agency employs approximately 99 individuals across multiple locations.

Leadership Team

• Felix Schein: President

• Ashley Burns Nascimento: Principal

• Kaitlin Funaro: Principal

• Latia Curry Harrison: Principal

• Jacob Hay: Principal

• Hillary Moglen: Principal

• Manny Rivera: Principal

• Leo Wallach: Principal

These leaders bring diverse backgrounds in strategic communications, public relations, and advocacy, guiding the agency's vision and operations.

Competitor Profile

Market Insights and Dynamics

The public relations and communications industry is highly competitive, with numerous firms offering a range of services from traditional PR to digital marketing and advocacy. The demand for specialized advocacy agencies like RALLY has grown as organizations seek partners with expertise in social and political issues.

Competitor Analysis

Key competitors include:

• GMMB: A communications firm specializing in issue advocacy and political campaigns.

• Mothership Strategies: Focuses on digital fundraising and advocacy for progressive causes.

• The Pivot Group: Provides strategic consulting and advertising for political campaigns.

• Trilogy Interactive: Offers digital strategy and communications for political and advocacy campaigns.

• Wide Eye: Specializes in digital design and strategy for non-profits and advocacy groups.

Strategic Collaborations and Partnerships

RALLY has partnered with over 300 change-making organizations, including:

• March for Our Lives

• ClimateWorks Foundation

• Black Lives Matter

• EarthJustice

• Native Americans in Philanthropy

• National LGBTQ+ Taskforce

These collaborations have enabled RALLY to amplify its impact and drive progress on various social issues.

Operational Insights

RALLY's strategic considerations include:

• Cultural Fluency: Ensuring that campaigns are authentic and resonate with target audiences.

• Innovative Approaches: Continuously developing new strategies to address complex challenges.

• Community Connection: Maintaining strong ties to the communities they serve to inform and guide their work.

Strategic Opportunities and Future Directions

Looking ahead, RALLY aims to:

• Expand Service Offerings: Develop new capabilities to meet evolving client needs.

• Strengthen Partnerships: Build deeper collaborations with existing and new partners.

• Enhance Digital Engagement: Leverage emerging technologies to increase reach and impact.

Contact Information

• Website: wearerally.com

• LinkedIn: linkedin.com/company/we-are-rally

• Instagram: @wearerally