We The Village: Company Profile

Background

Overview

We The Village is a New York-based organization dedicated to empowering families to recover from addiction together. Founded in 2018, the company offers clinically proven online family programs and professional training, focusing on the Community Reinforcement and Family Training (CRAFT) method developed by Dr. R.J. Meyers. Their mission is to help families support their loved ones through substance use recovery, fostering stronger family bonds and improved overall well-being.

Mission and Vision

The mission of We The Village is to help families recover better, together. They aim to provide families with the skills and support needed to navigate the challenges of addiction recovery, emphasizing the importance of maintaining healthy relationships throughout the process. Their vision is to ensure that every family facing addiction has access to top-quality skills and support to fight it, thereby creating a brighter, more inclusive future for all children.

Industry Significance

We The Village holds a unique position in the addiction recovery industry by focusing on family involvement, which is often overlooked in traditional treatment approaches. Their evidence-based programs have been recognized by the National Institute on Drug Abuse (NIDA), highlighting their significant contribution to improving recovery outcomes through family engagement.

Key Strategic Focus

Core Objectives

Family-Centered Recovery: Empower families to actively participate in the recovery process, enhancing support for their loved ones.

Evidence-Based Programs: Utilize the CRAFT method to provide effective, research-backed strategies for addiction recovery.

Professional Training: Offer training for mental health professionals to integrate family-focused approaches into their practice.

Areas of Specialization

Addiction Recovery Support: Providing resources and guidance for families dealing with substance use disorders.

Professional Development: Training clinicians and counselors in family-inclusive treatment methodologies.

Key Technologies Utilized

Online Platforms: Delivering programs through user-friendly digital interfaces to reach a broader audience.

Clinical Research: Employing data-driven approaches to continually refine and validate their programs.

Primary Markets Targeted

Families Affected by Addiction: Individuals seeking support for themselves or their loved ones struggling with substance use.

Mental Health Professionals: Clinicians looking to enhance their practice with family-focused recovery strategies.

Financials and Funding

Funding History

Pre-Seed Funding: In January 2019, We The Village raised $500,000 from Human Ventures.

Grants and Contracts: Between 2019 and 2026, the company secured $3,706,250 in contracts and grant funding from NIDA's Small Business Innovation Research programs.

Utilization of Capital

The funds have been allocated towards program development, clinical trials, and expanding their reach to support more families and professionals in the addiction recovery community.

Pipeline Development

Clinical Trials and Research

Pilot Clinical Trial (2020): Funded by NIDA, this trial demonstrated the efficacy of their online family program in improving treatment entry and family functioning.

Full-Scale Clinical Trial (2024): Scheduled for completion in Q2 2024, this study aims to further validate the impact of their programs on addiction recovery outcomes.

Technological Platform and Innovation

Proprietary Technologies

CRAFT-Based Programs: Online courses and resources designed to teach families effective strategies for supporting their loved ones through recovery.

Significant Scientific Methods

CRAFT Methodology: A research-backed approach focusing on positive reinforcement and communication skills to encourage treatment entry and reduce substance use.

Leadership Team

Key Executives

Jane Macky: CEO and Co-Founder. Holds a Master's in Mental Health Counseling and a BA from Yale University. Recognized as a real leader by Real Leaders Magazine in 2019 and received the Caron Unsung Hero Award in 2022.

Calum Handley: Co-Founder and Chief Product Officer.

Dr. Kimberley Kirby: Chief Research Officer.

Dr. Robert J. Meyers: Chief Training Officer and Creator of the CRAFT method.

Competitor Profile

Market Insights and Dynamics

The addiction recovery industry is evolving, with a growing emphasis on family involvement and evidence-based practices. Organizations like We The Village are at the forefront of this shift, offering innovative solutions that address the complex nature of substance use disorders.

Competitor Analysis

Recovery Education & Applied Learning: Focuses on providing educational resources for addiction recovery.

Welfie: Develops AI-driven tools to train the youth mental health workforce and create economic mobility for underserved families.

Strategic Collaborations and Partnerships

We The Village has established a five-year partnership with the Colorado Behavioral Health Administration, enhancing their program's reach and impact.

Operational Insights

By focusing on family-centered recovery and evidence-based methodologies, We The Village differentiates itself in the market, offering unique value to both families and professionals in the addiction recovery space.

Strategic Opportunities and Future Directions

Roadmap and Expansion

We The Village plans to expand its program offerings, enhance digital platforms, and increase outreach to underserved communities, aiming to support a broader audience in the addiction recovery journey.