Company Overview
Wealth Squared is a dynamic virtual and concierge advisory practice, headquartered in Minneapolis, MN. It specializes in delivering tech-enabled financial services with a personal touch to a diverse clientele, including high-net-worth individuals and values-driven investors. Through the use of innovative analytics and state-of-the-art technology, Wealth Squared aligns financial strategies with client priorities, purpose, and values, while fostering a culture of work-life balance among its staff and clientele.
- Industry: Financial Services
- Company Size: 2-10 employees
- Website: [Wealth Squared](https://www.wealthsq.com)
- Contact Information:
- Phone: 651.269.0222
- Email: rmcdonough@wealthsq.com
Notable Achievements: Wealth Squared has earned the distinction of being named a "Five-Star Wealth Manager" eight times, underscoring its unwavering commitment to portfolio optimization, risk management, and empowering clients through shareholder advocacy and quarterly impact checks.
Key Personnel
- Rachel McDonough, CFP®, CKA®, RICP®: Founder and Wealth Advisor
- Over 20 years of experience in financial planning with a faith-based approach.
- Recipient of the Larry Burkett Award in 2022.
- Published author, board member of Talanton, and worship leader.
- [LinkedIn Profile](https://www.linkedin.com/in/rachel-mcdonough)
- Osni Ferreira Filho, MBA, CFP®: Wealth Advisor
- Background in engineering, strong analytical skills.
- Focuses on client relationships and success stories.
- [LinkedIn Profile](https://www.linkedin.com/in/osniferreirafilho)
- Tamanno Hodjihanova: Client Service Associate
- Proficient in financial analytics, strategy, and project management.
- Currently pursuing Series 65 certification.
- [LinkedIn Profile](https://www.linkedin.com/in/tamanno)
- Tim Macready, CIMA®: Head of Global Multi Asset Investing
- Experience as CIO for a large pension fund in Australia, founder of Brightlight in the US.
- Promotes faith-based investing.
- [LinkedIn Profile](https://www.linkedin.com/in/tim-macready)
- Daniel Phillips, CFA®, CFP®: Director of Investments
- Key player in EverSource Wealth Advisors’ development.
- Background in evidence-based investing approaches.
- [LinkedIn Profile](https://www.linkedin.com/in/daniel-phillips-5793a439)
Core Values: Wealth Squared is committed to humility, integrity, courage, and caring, ensuring personalized and effective wealth management strategies that prioritize client well-being and financial success.
Competitor Overview
Wealth Squared operates in a competitive wealth management landscape, known for a blend of traditional financial advisory services, estate planning, and contemporary investment strategies:
- Key Competitors:
- Vanilla, Trust & Will, and GoodTrust
- Charles Schwab, Merrill Lynch, and Edward Jones
- AlphaSense, Acquire.com, and Morningstar Direct
Industry Context: The industry is characterized by comprehensive financial solutions integrating digital tools and personal advisory to maximize client portfolio performance. Wealth Squared’s focus on portfolio optimization and risk management aligns with these industry standards.
Strategic Insights
Wealth Squared distinguishes itself by emphasizing its extensive recognition and focus on tailored investment strategies centered around risk management and portfolio optimization. Leveraging its accolades can enhance brand reputation and build robust client trust.
Growth Opportunities
1. Technological Integration: Adopting AI and machine learning for enhanced market predictions and client service.
2. Client Education: Providing comprehensive educational resources to improve financial literacy and client engagement.
3. Corporate Social Responsibility: Strengthening CSR initiatives to attract socially conscious investors and younger demographics interested in ethical investment choices.
Positioning Strategy: By highlighting personalized, optimized, and risk-managed investment services and incorporating advanced technologies, Wealth Squared can fortify its position against major industry competitors.
