Company Profile: WeAreKeen
Overview
WeAreKeen is a forefront company specializing in Embedded Recruitment (RPO) with a strong focus on acting as a strategic recruitment partner for tech scale-ups and digital enterprises. Headquartered in Amsterdam and Berlin, WeAreKeen is dedicated to optimizing talent acquisition through its expertly tailored recruitment solutions, which include Embedded Recruitment, Exec Recruitment, and Interim Recruitment solutions. With a vision to shape the future of recruitment, the company employs a data-driven and agile approach, ensuring efficiency and efficacy in the hiring process.
Mission and Core Values
WeAreKeen's mission is to drive growth not only within its own team but also among its partner companies, leveraging the agility and quality of its recruitment solutions. The company's core values include growth, continuous learning, work-life balance, team activities, and fostering a collaborative atmosphere, embodying their commitment to being the leading embedded recruitment partner in Europe.
Key Personnel
- Doeke Geertsma: CEO and Co-founder, a significant influencer in recruitment innovation, ensures strategic growth and direction.
- Annemarie Sterk: COO and Co-founder, enhances operational excellence and encourages team empowerment and development.
- Johan Rensing: CFO and Co-founder, maintains financial robustness while expanding strategic partnerships.
- Elsemieke Wijgerse: Head of Operations, focuses on streamlining processes to elevate service delivery and client satisfaction.
Historical Milestones
- 2017: WeAreKeen established in Amsterdam.
- 2018: Initiated KeenAcademy and formed alliances with notable clients like Takeaway.com and Rabobank.
- 2020: Launched #KeenWebinars to aid the recruitment community during global lockdowns.
- 2021: Expanded with a Berlin office and launched WeAreKeen Germany GmbH.
- 2022: Witnessed company growth doubling, introduced KeenX (executive search brand), and spearheaded successful employer branding campaigns.
- 2023: Celebrated the 5th anniversary, elevated KeenEvents scale, and hosted significant industry meetups.
Services and Client Engagement
WeAreKeen specializes in embedding its Talent Partners within client organizations, facilitating a seamless, high-quality, and expedient hiring process. By optimizing talent acquisition processes and supporting high-impact hiring, they enable clients to widen their markets. Successful collaborations with companies such as Mollie and Rabobank underscore their ability to scale recruitment teams and stimulate rapid organizational growth.
Community Engagement and Growth Initiatives
Through its KeenAcademy and #KeenTalks, WeAreKeen fosters community engagement and continuous learning. These platforms promote the development of their Talent Partners and enrich the recruitment community by sharing expertise and fostering innovative practices.
Competitor Profile
Industry Context
WeAreKeen thrives in a competitive talent acquisition landscape by leveraging its unique embedded recruitment model, distinguishing itself from key industry competitors like Aerotek, CyberCoders, and Insight Global. Unlike these companies’ traditional staffing methods, WeAreKeen offers a distinct, tailored recruitment solution that emphasizes in-house integration.
Key Competitors
- Aerotek: Offers comprehensive placement services spanning sectors such as engineering and professional services.
- CyberCoders: Focuses on IT recruitment, primarily in technology and software development positions.
- Insight Global: Provides staffing solutions that cover IT, finance, accounting, and engineering sectors.
Recent Achievements and Initiatives
- Employer Branding: Prioritizes enhancing employer branding to align brand DNA with strategic goals and attract top talent.
- AI Integration: Invests in AI to refine interviewer training and recruitment processes, staying ahead in talent acquisition strategies.
- Senior Talent Partner Expansion: The Amsterdam team has seen additions of senior talent partners, enhancing client hiring processes and enabling rapid scaling.
WeAreKeen’s innovative embedded recruitment model, strategic sector focus, and commitment to ongoing innovation and partnerships solidify its competitive advantage in the recruitment industry. Through this client-centered approach, WeAreKeen achieves operational and cultural synchronicity, ensuring efficient recruitment results, heightened client satisfaction, and sustained growth in the European tech recruitment market.
Social Media Profile Links:
- [WeAreKeen LinkedIn](https://linkedin.com/company/wearekeen)
- [WeAreKeen Instagram](https://instagram.com/wearekeen)