WeCOACH Company Profile

Background

WeCOACH is a nonprofit membership organization dedicated to recruiting, advancing, and retaining women coaches across all sports and levels. Established in 2011, the organization offers year-round professional growth and leadership development programs. Its mission is to "MOVE the NUMBERS" by being the global leader in increasing the number of women in coaching roles. WeCOACH emphasizes leadership, community and inclusion, and empowerment as its core values.

Key Strategic Focus

WeCOACH focuses on:

Professional Development: Offering programs like the NCAA Women Coaches Academy and Academy 2.0, which provide leadership training and personal growth opportunities for women coaches.

Community Building: Initiatives such as WeCONNECT Women Coaches enhance connectivity among members, facilitating peer-to-peer learning and support.

Diversity and Inclusion: Programs like WeAMPLIFY aim to amplify the voices and visibility of women coaches of color, addressing social and institutional barriers.

Strategic Partnerships: Collaborations with organizations like the NCAA, Gatorade, and the United States Marine Corps expand resources and opportunities for members.

Financials and Funding

As of 2019, WeCOACH reported annual revenues of approximately $240,842, with a staff of about eight employees. In 2022, the organization received a $125,000 grant from Truist Financial Corporation to support the WeAMPLIFY initiative, focusing on women coaches of color.

Pipeline Development

WeCOACH continually develops and implements programs to support women coaches, including:

NCAA Women Coaches Academy: A multi-day educational training open to NCAA coaches of all experience levels, focusing on non-sport-specific program management strategies.

WeCONNECT Women Coaches: A virtual networking initiative providing a platform for coaches to exchange insights and build relationships.

WeAMPLIFY: An initiative aimed at amplifying the voices and visibility of women coaches of color.

Technological Platform and Innovation

WeCOACH leverages technology to enhance its programs and outreach:

Virtual Workshops and Webinars: Utilizing online platforms to deliver educational content and facilitate networking among members.

Member Benefits Partners Program: Collaborating with experts to provide resources in communication, mental health, DEI, leadership, and more.

Leadership Team

Vanessa Fuchs, CEO: Appointed in March 2022, Fuchs brings extensive experience in collegiate athletics administration and a commitment to advancing women in coaching.

Ann Walker, Board President: Assumed the role in January 2025, with over 30 years of experience in college athletic administration and coaching.

Dr. Missy Price, President-Elect: Vice President of Education & Development at US Club Soccer, bringing expertise in coaching education and development.

Leadership Changes

In January 2025, Ann Walker began her term as Board President, succeeding Tiffany Tucker, who transitioned to Past President. Dr. Missy Price started her term as President-Elect.

Competitor Profile

Market Insights and Dynamics

The coaching industry has seen a decline in the percentage of women's teams coached by women since Title IX's enactment in 1972. WeCOACH addresses this gap by providing targeted support and development programs for women coaches.

Competitor Analysis

While there are various organizations supporting coaches, WeCOACH's specific focus on women across all sports and levels, combined with its comprehensive programs and partnerships, distinguishes it in the market.

Strategic Collaborations and Partnerships

WeCOACH has established significant partnerships to enhance its mission:

NCAA: Collaborates on programs like the Women Coaches Academy.

Gatorade: Provides resources and support through initiatives like the Gatorade Fieldhouse.

United States Marine Corps: Engages in leadership programming and workshops for members.

Operational Insights

WeCOACH's strategic partnerships and diverse program offerings position it as a leader in supporting and advancing women coaches. Its commitment to diversity, inclusion, and professional development provides a competitive advantage in the coaching industry.