Weezie is a luxury bath brand specializing in customizable towels and robes, aiming to redefine everyday luxury. Founded in 2018 by Liz Eichholz and Lindsey Johnson, the company focuses on delivering high-quality, personalized bath products that enhance daily routines. Weezie has garnered attention from notable publications such as Vogue, Wall Street Journal, and Fast Company, reflecting its growing significance in the luxury home goods industry.
Key Strategic Focus
Weezie's strategic focus centers on offering premium, customizable bath products that blend quality with personalization. The company emphasizes:
- Product Customization: Providing a wide range of monogram styles, piping colors, and embroidery options to cater to individual preferences.
- Quality Craftsmanship: Utilizing 100% organic long-staple cotton to ensure products remain soft and absorbent over time.
- Customer Experience: Enhancing the shopping experience through both online platforms and physical retail spaces, such as the Atlanta store opened in 2021.
Financials and Funding
Since its inception, Weezie has demonstrated significant growth:
- Revenue: As of January 2025, the company's annual revenue reached approximately $3.8 million.
- Funding: Weezie has raised a total of $2.8 million in funding, with the latest round occurring on November 13, 2019.
Product Development
Weezie continually expands its product line to meet customer needs:
- New Offerings: Recent additions include The Spa Headband and the French Terry Robe, introduced in early 2023.
- Collaborations: In February 2025, Weezie launched a Palm Beach-inspired collection in collaboration with interior designer Meg Braff, featuring items like scalloped hand towels and pool lounge covers.
Technological Platform and Innovation
Weezie leverages technology to enhance operations and customer experience:
- In-House Fulfillment: Maintains control over product quality and customization by managing fulfillment internally.
- Digital Customization: Automated and digitized the customization process, allowing for efficient personalization of products.
Leadership Team
Weezie's leadership comprises experienced professionals:
- Lindsey Johnson: Co-Founder and CEO, with a background in business and a focus on strategic growth.
- Liz Eichholz: Co-Founder and Creative Director, bringing expertise in design and branding.
- Omri Eban: Senior Vice President of Operations, overseeing fulfillment and operational strategies.
Competitor Profile
Weezie operates in the luxury bath products market, competing with brands such as:
- Parachute: Offers a range of home essentials, including towels and robes, focusing on quality materials.
- Brooklinen: Provides luxury bedding and bath products with an emphasis on affordability and comfort.
- Boll & Branch: Specializes in organic cotton products, including towels and robes, with a commitment to ethical sourcing.
Strategic Collaborations and Partnerships
Weezie has engaged in collaborations to enhance its product offerings:
- Meg Braff Collection: A partnership with interior designer Meg Braff resulted in a Palm Beach-inspired line, blending classic elegance with playful charm.
Operational Insights
Weezie's operational strategies include:
- In-House Fulfillment: Managing fulfillment internally to maintain quality control and efficient customization.
- Retail Expansion: Opening physical retail locations, such as the Atlanta store, to provide customers with hands-on experiences.
Strategic Opportunities and Future Directions
Looking ahead, Weezie aims to:
- Product Diversification: Continue expanding its product line to include new bath-related items and accessories.
- Market Expansion: Explore opportunities to enter new markets and increase brand presence both domestically and internationally.
- Sustainability Initiatives: Implement eco-friendly practices, such as the towel recycling program launched in April 2024, to appeal to environmentally conscious consumers.
Contact Information
- Website: weezietowels.com
- Social Media:
- Instagram: @weezietowels
- Facebook: Weezie Towels
- Twitter: @weezietowels
- Headquarters: Atlanta, GA, USA
