Weloveplayers.com Company Profile

Background

Overview

Weloveplayers.com is a marketing agency specializing in promoting video games and related content. Founded in 2021 by Vlad Korobov, the agency leverages over a decade of experience in the gaming industry to assist developers and publishers in reaching their target audiences effectively. The team comprises professionals passionate about gaming, ensuring a deep understanding of both the industry and its consumers.

Mission and Vision

The agency's mission is to bridge the gap between game developers and players by providing comprehensive marketing solutions. Their vision is to foster strong connections within the gaming community, ensuring that every game reaches its full potential through strategic promotion and audience engagement.

Primary Area of Focus

Weloveplayers.com focuses on delivering tailored marketing strategies for the gaming industry, encompassing public relations, influencer outreach, media relations, digital marketing, business development, and social media management. Their services are designed to enhance brand visibility, engage target audiences, and drive sales for their clients.

Industry Significance

In the competitive gaming market, effective marketing is crucial for a game's success. Weloveplayers.com plays a pivotal role by offering specialized services that address the unique challenges of game promotion, thereby contributing to the growth and visibility of their clients in the industry.

Key Strategic Focus

Core Objectives

Comprehensive Marketing Solutions: Providing end-to-end marketing services tailored to the gaming industry.

Audience Engagement: Building and maintaining strong relationships between game developers and players.

Brand Visibility: Enhancing the presence of games in both domestic and international markets.

Specific Areas of Specialization

Public Relations (PR): Crafting and executing marketing strategies, online consultations, crowdfunding campaigns, and event participation applications.

Influencer Marketing: Managing databases of influencers across various regions, distributing promotional materials, and organizing paid advertising campaigns.

Media Relations: Developing press kits and releases in multiple languages, managing media databases, and coordinating paid media campaigns.

Digital Marketing: Implementing targeted and contextual advertising, ensuring compliance with advertising regulations, and providing analytical reports.

Business Development (BizDev): Identifying potential business partners, developing promotional campaigns, and organizing collaborations.

Social Media Management: Formulating strategies, creating content plans, developing graphic assets, moderating social media channels, and organizing contests.

Promotional Materials: Producing live-action videos, writing scripts, providing editing and artistic services, and creating key art for games.

Key Technologies Utilized

Weloveplayers.com employs a range of digital tools and platforms to execute their marketing strategies effectively. While specific technologies are not detailed, their services encompass various aspects of digital marketing, including content creation, social media management, and data analytics.

Primary Markets Targeted

The agency primarily targets the gaming markets in Russia, the Commonwealth of Independent States (CIS), Western countries, and China, tailoring their strategies to the unique characteristics and preferences of each region.

Financials and Funding

As a privately held agency, Weloveplayers.com has not publicly disclosed detailed financial information or funding history. Their business model is based on providing marketing services to clients in the gaming industry, generating revenue through project-based fees and long-term contracts.

Pipeline Development

Weloveplayers.com has been involved in several notable projects, including:

Dying Light 2 Stay Human: Assisted in the successful launch of the game in the Russian market, achieving significant audience engagement.

Remnant: From The Ashes: Collaborated on the game's promotion, resulting in positive user feedback and substantial player base growth.

Kujlevka: Developed a marketing strategy that led to a high return on investment and extensive coverage in Russian media.

Spear Song: Created unique promotional content that garnered positive feedback and attracted investor interest.

Choice of Life: Wild Islands: Produced a live-action trailer that received favorable audience reactions and swift implementation.

Partizans 1941: Developed marketing materials in anticipation of the game's release, ensuring readiness for future promotion.

Order of Renewal: Promoted the game across multiple regions, achieving significant coverage and positive audience response.

Vasilisa and Baba Yaga: Assisted in a crowdfunding campaign that secured substantial funding for the development team.

Souper Game: Introduced the game to Russian and CIS audiences, resulting in increased visibility and media coverage.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, Weloveplayers.com utilizes a combination of digital marketing tools, analytics platforms, and content creation software to deliver their services effectively.

Significant Scientific Methods

The agency employs data-driven approaches, leveraging analytics to inform marketing strategies and measure campaign effectiveness. Their methods include audience segmentation, performance tracking, and market analysis to optimize promotional efforts.

Leadership Team

Vlad Korobov: Founder and CEO. With over a decade of experience in the gaming industry, Vlad has managed community relations for high-profile projects such as Dying Light 2 Stay Human and Remnant: From The Ashes. His leadership focuses on strategic growth and client relations.

Liza: Lead Producer. Oversees project management and ensures the seamless execution of marketing campaigns.

Kirill: Merchandise Developer. Manages the creation and distribution of promotional materials and merchandise.

Oskar: Video Director and Writer. Leads the production of promotional videos and content creation.

Albina: Lead Editor. Responsible for content editing and ensuring high-quality deliverables.

Max: PR Director. Manages public relations strategies and media outreach.

Competitor Profile

Market Insights and Dynamics

The gaming marketing industry is characterized by rapid growth and technological advancements. With the increasing number of game releases, effective marketing has become essential for success. Agencies like Weloveplayers.com play a crucial role in navigating this competitive landscape.

Competitor Analysis

Key competitors include agencies specializing in gaming marketing, such as:

Gamasutra, offering marketing services tailored to the gaming industry.

Game Marketing Genie, providing comprehensive marketing solutions for game developers.

Indie Game Marketing, focusing on promoting indie games through various channels.

These competitors offer similar services, including PR, influencer marketing, and digital marketing. Weloveplayers.com's unique value proposition lies in its deep understanding of the gaming community and its tailored approach to each project.

Strategic Collaborations and Partnerships

Weloveplayers.com has established strong relationships with media outlets, influencers, and business partners across various regions. These collaborations enhance their ability to execute effective marketing campaigns and expand their reach within the gaming industry.

Operational Insights

The agency's remote work structure allows for flexibility and access to a global talent pool. This operational model enables them to adapt quickly to market changes and client needs, maintaining a competitive edge in the industry.

Strategic Opportunities and Future Directions

Weloveplayers.com aims to expand its services to new markets, including Western countries and China, by leveraging its expertise in regional marketing strategies. The agency plans to enhance its technological capabilities by integrating advanced analytics and AI-driven tools to optimize marketing efforts. Additionally, they seek to strengthen partnerships with major gaming platforms and publishers to broaden their service offerings.