W

Weplay

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Company Research Report: WePlay



Company Overview



  • Name: WePlay

  • Mission: To lead the charge in performance-driven marketing, bringing fans and brands closer together in innovative and impactful ways. The company is committed to growth by building and monetising the relationship that partners have with their audience.

  • Year Founded: 2012

  • Founders: No information is available

  • Key People: No information is available

  • Headquarters: No information is available

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Core Business: WePlay is known for being a performance-driven sports marketing agency that works with the world's most ambitious brands. It is a specialist in brand building, fan engagement, and audience monetisation in the sports and entertainment industry.


Products and Services



Products/Services Offered:



1. Strategic Consultancy
  • Description: Combining data analysis, business intelligence and communications planning to drive businesses forward.

  • Key Features: Building strategic blueprints that focus on growth and audience engagement.


2. Creative Design
  • Description: Creating engaging campaigns to captivate audiences on a large scale.

  • Key Features: At the core of the performance-driven offering, focused on innovating marketing strategies.


3. Content Marketing
  • Description: Delivering expertise across digital and social channels.

  • Key Features: Focuses on growing and monetising brand presence online.


4. Video Production
  • Description: Produces high-end visual content from concepts to live-event production.

  • Key Features: Captivating audiences through compelling video content.


5. Media and Technology
  • Description: Offers strategic planning and buying across various paid media environments.

  • Key Features: Covers digital display, programmatic, search, social, OOH, and broadcast media.


6. Campaign Activations
  • Description: Executing unforgettable marketing campaigns to drive growth.

  • Key Features: Integrates strategy, creativity, and media for a full-funnel marketing approach.


High-Level Features:


  • Use of proprietary technologies, The Bench and PlayEngine, for data-driven marketing insights.

  • End-to-end service provision tailored to sports and entertainment industries.

  • Official partnerships with Google, Meta, and Microsoft, leveraging cutting-edge advertising technologies.


Recent Developments



  • Acquisition by rEvolution: WePlay joined the global sports and entertainment marketing force, rEvolution, to combine creativity, data, and strategy for fan engagement and growth.


  • New Partnerships and Projects:

  • Appointed by UFC as their global digital media agency.

  • Collaboration with Bitget for elite-level sponsorship activation.

  • Strategic hospitality marketing for UEFA European Championships 2024.

  • Partnership with Paris Saint-Germain for direct-to-consumer growth strategies.


  • Innovations and Features:

  • Developed and launched growth marketing strategies for brands like UFC Arabia.

  • Activation of WePlay’s creative branding campaigns for entities like World Curling and Global Champions.

  • Deployment of digital growth through campaigns such as "Time to Rise" for Asian Tour.


Strategic Partnerships


  • Google: High accreditation in multiple Google advertising avenues.

  • Meta: Partnered to leverage marketing performance across social platforms.

  • Microsoft: Collaborated across their advertising ecosystem.


No additional specific details were disclosed in the data regarding new product launches or feature additions.



This report compiles all the available information based on provided data to offer an extensive overview of WePlay’s market position, services, and strategic directions.