Werner Electric Supply, established in 1948, is a prominent distributor of electrical products and services headquartered in Appleton, Wisconsin. The company has expanded its operations to include 11 locations across Wisconsin and Michigan's Upper Peninsula, employing approximately 500 individuals.
Company Overview
Since its inception, Werner Electric Supply has been dedicated to providing quality electrical products and services. The company's offerings encompass industrial automation, electrical products, wire and cable, lighting, data communication equipment, pneumatics, safety supplies, clean energy solutions, engraving services, inventory management, and training.
In 2016, Werner Electric Supply inaugurated a state-of-the-art 200,000-square-foot regional distribution center in Appleton, enabling the shipment of over 100,000 products per month with industry-leading accuracy.
Financial Performance
As of 2025, Werner Electric Supply's annual revenue is estimated at $300 million, with a workforce of approximately 534 employees. The company has demonstrated consistent growth, ranking 28th on Electrical Wholesaling's list of the Top 200 Electrical Distributors and holding the position of the top electrical distributor in Wisconsin.
Market Position and Competitors
Werner Electric Supply operates in the competitive electrical distribution industry, serving industrial machine builders, system integrators, and contractors. Its primary competitors include Midwest Goods, LOTS Wholesale Solutions, and Schou. The company's commitment to quality products and services has solidified its reputation as a leading distributor in its region.
Recent Developments
In 2015, Werner Electric Supply expanded its facility in Cottage Grove, Minnesota, adding 45,000 square feet to its warehouse and 15,000 square feet to its office space. This expansion aimed to accommodate the company's rapid growth and included the creation of new office divisions to handle finance, purchasing, pricing, human resources, and other administrative functions.
In 2018, the company acquired US Lamp, a wholesale lighting distributor based in Green Bay, Wisconsin. This strategic acquisition enhanced Werner Electric Supply's product offerings and market reach.
Industry Trends
The electrical supply industry is experiencing significant growth, driven by increased demand for renewable energy solutions and the electrification of various sectors. However, the industry faces challenges such as labor shortages, particularly in skilled electrical roles, which have led to rising project costs and delays. Additionally, the North American Electric Reliability Corporation (NERC) has warned of potential power supply shortfalls in the United States over the next decade, emphasizing the need for infrastructure expansion to meet rising demand.
Industry Challenges and Growth in the U.S. Electrical Supply Sector:
- Half US at high risk of power shortfall in next decade, regulator says
- US solar, storage growth clipped by labor shortages
