Company Research Report: Asteh

Company Overview

• Name: Asteh

• Mission: "Our mission is to craft and curate products with you in mind, infusing our work with positive energy and intention."

• Founder(s): Ulrika Dehlryd and her daughter Emma

• Founded By: Ulrika Dehlryd, who identified the need for wellness products during her practice as a psychologist, and her daughter Emma, who has a background in marketing.

• Headquarters: Bondegatan 46, Stockholm, Sweden

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Asteh is known for being a Swedish wellness and lifestyle brand that emphasizes the positive impact of everyday products on well-being, termed as "products with a purpose."

Products

High-Level Product Descriptions

• Weighted Blankets: Offers comfort and relaxation with blankets made of 100% natural materials.

• Journals: Promotes mental health through guided journaling products.

• Aroma Diffusers and Essential Oils: Provides aromatic solutions for a calming environment.

• Clothing: Offers apparel with an emphasis on sustainable and natural materials.

• Beauty and Health Products: Includes clean beauty and therapeutic products such as Ashwagandha supplements.

Key Products and Features

• Tyngdfilt (Weighted Blanket):

• Made from 100% natural materials.

• Promotes calmness and enhances sleep quality.

• Boot Slipper:

• Available in various colors such as Soft White, Anthracite, and Cloudy Gray.

• Designed for comfort and warmth.

• 3x Happier Journal:

• Facilitates gratitude journaling to improve mood and clarity.

• Aroma Diffuser Soft White:

• Offers a gentle diffusion of essential oils to enhance atmosphere.

• Ashwagandha Supplements:

• Supports stress reduction and mental well-being.

Recent Developments

Recent Product Launches

• Life Designer Journal: A new product designed to aid in planning and self-reflection, currently available at a discount.

• Salt Soap: New offerings in aromatics with varieties including Bergamot, Juniper & Rose Geranium.

• Fashion Pieces: Introduction of new clothing such as the Cicie Blouse, Fayette Organic Cotton Shirt, and Lucee Flared Trousers.

New Features and Enhancements

• Weighted Blankets: Enhanced range featuring various weights tailored for individual needs.

• Journals and Gaming Products: Innovative journaling solutions like "3x Happier Journal" and "Get Closer Conversation Game" designed to foster personal growth and communication.

Partnerships

• No information is available regarding recent partnerships.

Summary

Asteh is committed to integrating wellness into everyday life through thoughtfully designed products that are sustainable and enhance quality of life. They maintain an inclusive approach to health, offering a variety of products across wellness, beauty, home, and apparel categories.