West Coast Ventures Group Corp. (WCVC) is a Denver-based company specializing in the development, ownership, and operation of contemporary restaurant concepts. The company's mission is to provide high-quality, fresh, and natural ingredients in a modern dining environment, aiming to redefine the fast-casual dining experience. WCVC's primary focus is on expanding its restaurant brands, particularly Illegal Burger and El Señor Sol, to establish a significant presence in the fast-casual dining industry.
Key Strategic Focus
WCVC's strategic objectives include:
- Expansion of Restaurant Holdings: The company plans to invest $500,000 each quarter to open three new locations per quarter, aiming to add $4.8 million to $6 million in annual revenue.
- Franchising Initiatives: WCVC has initiated the process of setting up a franchising system, with the goal of actively selling franchises within six months.
- Acquisition of Underdeveloped Properties: The company seeks to identify and acquire underdeveloped and undervalued restaurant properties to apply its growth model.
- Innovation in Dining Concepts: WCVC is committed to developing bold new dining concepts to stay ahead in the competitive restaurant industry.
Financials and Funding
As of June 30, 2020, WCVC reported revenues of $1.5 million for the six-month period, reflecting a 16% decrease compared to the previous year. The company achieved a net income of $475,000, a significant improvement from a loss of $2.3 million in the prior period. This turnaround was attributed to a $1.9 million gain from the change in fair value of derivatives and a 47% reduction in general and administrative expenses.
In April 2020, WCVC secured a $298,700 loan under the U.S. Small Business Administration's Paycheck Protection Program (PPP), with expectations of substantial to full forgiveness. Additionally, the company received Economic Injury Disaster Loans (EIDL) totaling $769,400, comprising a $21,900 loan in May 2020 and five loans totaling $747,500 in June 2020, along with EIDL grants amounting to $36,000.
Pipeline Development
WCVC's development pipeline focuses on:
- Illegal Burger Expansion: Plans to open three new locations per quarter, aiming to add $4.8 million to $6 million in annual revenue.
- Franchising: Initiating the sale of Illegal Burger franchises within six months to accelerate growth.
- New Concepts: Developing innovative dining concepts to diversify the company's portfolio.
Technological Platform and Innovation
WCVC has implemented scalable infrastructure to support its expansion plans, including:
- Employee Management Systems: Online platforms for efficient onboarding, training, and scheduling of employees.
- Digital Menu Boards: Systems that can be updated remotely to ensure consistency and adaptability across locations.
- Online Training Platforms: Comprehensive digital training materials accessible to all employees, enhancing consistency and efficiency.
Leadership Team
- Jim Nixon, CEO and Founder: With over 30 years of experience in the restaurant industry, Mr. Nixon has led various companies with revenues exceeding $25 million annually. He founded Illegal Burger in 2013 and has been instrumental in WCVC's growth and strategic direction.
Competitor Profile
Market Insights and Dynamics
The fast-casual dining sector is highly competitive, with a focus on quality ingredients, innovative concepts, and customer experience. The market has seen significant growth, driven by consumer demand for healthier and more diverse dining options.
Competitor Analysis
Key competitors in the fast-casual burger segment include:
- Shake Shack: Known for its high-quality ingredients and modern dining experience.
- Five Guys: Offers a customizable burger experience with a focus on fresh ingredients.
- Smashburger: Emphasizes handcrafted burgers and a variety of menu options.
These competitors have established strong brand recognition and customer loyalty, posing challenges to new entrants like WCVC.
Strategic Collaborations and Partnerships
WCVC has engaged in strategic partnerships to enhance its market position:
- AmeriCanna Cafe Collaboration: Partnered with North American Cannabis Holdings to pilot a cannabis-themed restaurant in Colorado, aiming to tap into the growing cannabis market.
Operational Insights
WCVC's competitive advantages include:
- Quality Ingredients: Commitment to using fresh, natural, and never-frozen ingredients.
- Innovative Concepts: Development of unique dining experiences, such as the integration of CBD products into the menu.
- Scalable Infrastructure: Implementation of systems that support rapid expansion and efficient operations.
Strategic Opportunities and Future Directions
WCVC's strategic roadmap includes:
- Franchise Expansion: Accelerating the sale of Illegal Burger franchises to establish a national presence.
- New Market Entry: Exploring opportunities in emerging markets and underdeveloped regions.
- Product Innovation: Continuing to develop and introduce new menu items and dining concepts to meet evolving consumer preferences.
Contact Information
- Website: Illegal Burger
- Social Media:
- Facebook: Illegal Burger
- Instagram: Illegal Burger
- Twitter: Illegal Burger
Please note that the information provided is based on available data up to June 28, 2025, and may be subject to change.
