Company Research Report: West Edmonton Mall Property Inc. (West Edmonton Mall and Fantasyland Hotel)
Company Overview
- Name: West Edmonton Mall Property Inc. (West Edmonton Mall and Fantasyland Hotel)
- Mission: To provide a comprehensive retail, hospitality, and entertainment experience as a prototype for mixed-use entertainment facilities.
- Founded: 1981
- Founder: No information is available
- Key People:
- Chris Dunsing
- Ryan Taylor, CPHR, RPR (Vice President of Human Resources)
- Darlena Lacampuenga (Corporate Executive Assistant at WEM/Triple Five Group)
- Danielle Woo (General Manager)
- Headquarters: Edmonton, Alberta
- Number of Employees: 1,001-5,000
- Revenue: No information is available
- Known For: Being the most comprehensive retail, hospitality, and entertainment complex on Earth, serving as the benchmark for entertainment-oriented malls.
Products and Offerings
Products
1. West Edmonton Mall
- Comprehensive shopping, entertainment, and hospitality destination featuring numerous stores, attractions, and services.
- Key Features: Shopping centres, retail stores, amusement parks, hospitality services, and entertainment facilities including attractions like the World Waterpark, Galaxyland, and Marine Life.
2. Fantasyland Hotel
- A world-renowned hotel providing unique themed guest rooms and extensive conference space.
- Key Features: Standard guest rooms, themed rooms (Polynesian, Princess, Roman), 25,000 square feet of conference space, and dining options like L2 Grill.
Recent Developments
Developments & Initiatives
- My WEM, My Way Campaign: Launched a new commercial campaign featuring NHL Star Ryan Nugent-Hopkins to promote unique shopping, staying, and playing experiences at West Edmonton Mall.
- NAFA Clean Air Award: Recognized for leadership and excellence in air filtration, reflecting a commitment to a clean and healthy environment.
- Charitable Initiatives: Partnered with the Ben Stelter Foundation and Environmental 360 Solutions to welcome Sullivan as Mayor of the Mall.
- Autograph Sessions: Continued partnership with the Edmonton Oilers, providing unique autograph sessions at the mall.
New Products and Features
- New Dining Options:
- Opening of the first Chick-fil-A location in Alberta at West Edmonton Mall, marking the start of expansion plans.
- Newly Opened Stores and Attractions:
- Chill Pizza, Shoo Loong Kan, and Nespresso have recently opened.
- Jo Malone London and Poulet Rouge are coming soon.
- Recent Events:
- Hosted the 15th Annual Spooktacular Spirits Pumpkin Carving Competition.
- Exclusive Teacher's Appreciation Event with tours and updates to school programs.
- Collaborations:
- Partnered with the Edmonton Police Service Foundation for Operation Ready, Set, School, with various retailers like Simons and Shoppers Drug Mart contributing.
Conclusion
West Edmonton Mall Property Inc. continues to innovate and expand as a leader in the retail and entertainment industry, providing a diverse range of experiences and maintaining strong community and partnership ties. Through strategic campaigns and wide-ranging offerings, it reinforces its status as a premier destination for both local and international visitors.
