WA

Westcott Associates

www.westcottamm.com link_icon

Company Overview



Westcott Associates, officially known as Westcott Associates Marketing & Media, LLC, specializes in marketing, media, and communications services targeted at financial services professionals. The company is headquartered in Mount Kisco, NY, and operates from Bedford Corners, NY. The organization focuses on aiding financial advisors in communicating and marketing their firms, particularly emphasizing transitions to independent operations.

Company Website: [Westcott Associates](http://m.westcottamm.com/)

Financial Information



  • Revenue: Less than $5 million annually (source: ZoomInfo).


Leadership



Key Executive


  • David Westcott

  • Position: Chief Executive Officer (CEO) and Chief Marketing Officer (CMO)

  • Experience: Over 20 years in financial services marketing and media. Prior roles include serving as a marketing director for prominent firms such as Morgan Stanley, Citigroup, and Smith Barney.

  • Professional Achievements: Instrumental in launching Dynasty Financial Partners.



Company Services and Strengths



  • Core Specialties:

  • Branding and rebranding initiatives for financial firms.

  • Designing award-winning marketing strategies and content.

  • Digital media and social media development.

  • Website creation and management.


  • Clients: More than 50 top wealth management firms nationwide.


  • Recent Initiatives:

  • In 2017, Westcott Associates underwent a rebranding to better reflect their broadened range of services and market reach.

  • In 2019, the company formed a strategic partnership with The RIA Works to enhance operational and advice support models, which focus on COO outsourcing and best practice workflows.


Market Position and Competitive Edge



Westcott Associates leverages deep industry expertise in financial services to offer tailored, high-impact marketing solutions. The firm prides itself on innovation and high-quality service delivery, setting them apart from competitors. Their ability to guide advisor teams in establishing independent firms showcases their proficiency in transformational marketing projects.

For professionals looking to enhance their firm's market presence and operational efficiency amid a transition to independence, Westcott Associates represents a valuable resource with a proven track record in the industry.

Contact Information



  • Primary Office Address: Bedford Corners, NY

  • Headquarters: Mount Kisco, NY



Competitor Profiling for Westcott Associates



Competitors



1. Wax Marketing


  • Industry: Marketing Services

  • Headquarters: St. Paul, Minnesota


  • Company Size: 2-10 employees

  • Founded: 2002

  • Specialties:

  • B2B Marketing Strategy

  • Content Marketing

  • Influencer Marketing

  • PR & Communications

  • Measurement

  • Primary Industries: Digital health, medical devices, technology, and manufacturing


2. Blue C Advertising


  • Industry: Advertising Services

  • Headquarters: Costa Mesa, California


  • Company Size: 11-50 employees

  • Founded: 1998

  • Specialties:

  • Automotive / Motorsports

  • Action Sports Media

  • Beverage and Spirits

  • Power Sports, Travel, and Tourism

  • Healthcare

  • Technology

  • Consumer Products and Services

  • QSR / Restaurants and Food Services Franchises

  • Business to Business Products and Services

  • Commercial Retail

  • Notable Achievements: Known for its BOLD marketing mantra and BrandPWR framework that delivers significant brand interest and engagement.


3. NextRoll


  • Industry: Marketing Technology

  • Headquarters: San Francisco, California


  • Founded: 2006

  • Specialties:

  • Data-driven marketing

  • Machine learning technology to provide strategic outreach methods

  • Products:

  • AdRoll (platform launch in 2006)

  • NextRoll marketing technology products aimed at growing businesses

  • Notable: Dedicated to utilizing machine learning to help businesses reach key buyers through strategic methods.


4. Federated Media


  • Industry: Integrated Media

  • Headquarters: Northern Indiana


  • Notable Media Outlets: Operates 12 radio stations, with a significant presence in digital marketing.

  • Core Values: Integrity, Passion, Innovation


Strategic Insights



Westcott Associates faces strong competition from companies like Wax Marketing, Blue C Advertising, NextRoll, and Federated Media, each prospected to have robust services in marketing and advertising, and advanced technological approaches. By better understanding their competitors’ specialties and strategic approaches, Westcott Associates can refine their own marketing strategies to highlight unique strengths like innovative insurance solutions and digital transformation in the finance sector.

Actionable Strategies:


  • Leverage Digital Media: Expand digital media outreach, especially focusing on financial services.

  • Competitive Frameworks: Adopt and innovate frameworks similar to Blue C’s BrandPWR to create distinctive and engaging brand strategies.

  • Embrace Technology: Incorporate advanced machine learning techniques akin to NextRoll to enhance targeted marketing efforts.

  • Diversify Services: Explore additional industries beyond current sectors to expand footprint.


These insights and approaches can position Westcott Associates as a more formidable competitor in the ever-evolving landscape of marketing and media services.