Western Gateway Elementary School Inc. Market Research Report

Background

Overview

Western Gateway Elementary School Inc. is a public charter school located in Oklahoma City, Oklahoma, offering a bilingual and cross-cultural educational experience for students from Pre-Kindergarten through 5th grade. Established in 2021, the school emphasizes a dual-language curriculum in English and Spanish, aiming to cultivate bilingual and biliterate students who are culturally aware and prepared for a global society.

Mission and Vision

The school's mission is to create a learning environment that values children, language, culture, and community, challenging students to learn, grow, contribute to the world, and become confident explorers in life. Its vision is to educate students to understand, contribute to, and thrive in an interdependent world, fostering a spirit of inquiry, service, and social responsibility.

Primary Area of Focus

Western Gateway Elementary focuses on providing a bilingual education that integrates cultural learning experiences, preparing students to succeed in a diverse and interconnected world. The school serves the surrounding neighborhoods of College Hill, Higgins Heights, Jones Grove, Wheeler District, and Will Rogers Courts.

Industry Significance

As Oklahoma City's first bilingual and cross-cultural school, Western Gateway Elementary plays a pivotal role in promoting bilingual education and cultural awareness within the community, addressing the growing demand for such educational programs.

Key Strategic Focus

Core Objectives

Implement a dual-language curriculum to develop bilingual and biliterate students.

Foster cultural awareness and community engagement.

Provide a rigorous academic environment that challenges students to reach their full potential.

Areas of Specialization

Dual-language immersion education.

Cultural competency and global citizenship.

Community involvement and service learning.

Key Technologies Utilized

Interactive learning platforms to support bilingual instruction.

Digital tools for cultural exploration and global connectivity.

Primary Markets or Conditions Targeted

Families in the designated neighborhood boundaries seeking bilingual education.

Community members interested in cultural enrichment and diversity.

Financials and Funding

Funding History

As a public charter school, Western Gateway Elementary receives funding through state allocations, grants, and community support. In the fiscal year ending June 2024, the school reported total revenues of $3,983,636 and expenses of $3,994,401, resulting in a net loss of $10,765. The school's total assets were valued at $1,271,555, with liabilities of $266,000, leading to net assets of $1,005,649.

Notable Investors and Funding Sources

Wheeler Community Foundation: Provided a grant of $604,000 for educational purposes.

Oklahoma Public School Resource Center: Contributed $142,338 for school operations.

Inasmuch Foundation: Offered a general operating grant of $60,000.

Utilization of Capital

The funds are primarily allocated towards operational expenses, including salaries, educational resources, facility maintenance, and program development to ensure the delivery of quality bilingual education.

Pipeline Development

Key Pipeline Candidates

As a K-5 institution, Western Gateway Elementary focuses on developing its educational programs and expanding its student body. The school is in the process of adding grade levels each year, with plans to reach full capacity by the 2024–2025 school year.

Stages of Development

2021–2022: Opened with Pre-K, Kindergarten, and 1st grade.

2022–2023: Added 2nd grade.

2023–2024: Added 3rd grade.

2024–2025: Planned addition of 4th grade, completing the K-5 structure.

Target Conditions

The school aims to provide a comprehensive bilingual education from Pre-K through 5th grade, preparing students for future academic success and global citizenship.

Anticipated Milestones

2024–2025: Completion of the K-5 educational program.

Ongoing: Continuous enhancement of bilingual curriculum and cultural programs.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, the school utilizes interactive learning platforms and digital tools to support bilingual instruction and cultural exploration.

Significant Scientific Methods

Dual-Language Immersion: An evidence-based approach to developing bilingual and biliterate students.

Cultural Competency Programs: Curriculum designed to foster understanding and appreciation of diverse cultures.

Leadership Team

Key Executives

Heather Zacarias: Head of School. With a background in education and school administration, Heather has been instrumental in establishing and leading Western Gateway Elementary, focusing on curriculum development and community engagement.

Board of Directors

Blair Humphreys: Board Chair. President of Wheeler District, Blair brings expertise in urban development and community planning.

Ashley Terry: Board Member. Vice President of Development at Pivot Real Estate Development, Ashley has extensive experience in real estate and community development.

Edgar Medina: Board Member. Known for his community advocacy and leadership in the Oklahoma City area.

Joseph Fairbanks: Board Member. CEO of Humana Healthy Horizons in Oklahoma, Joseph has a background in healthcare and public service.

Jamely Soledad Mejia: Board Member. Payroll Accountant and Human Resources Manager at Myriad Gardens and Scissortail Park, Jamely offers expertise in finance and human resources.

Competitor Profile

Market Insights and Dynamics

The demand for bilingual and culturally inclusive education is growing, particularly in urban areas with diverse populations. Western Gateway Elementary's unique offering positions it as a leader in this niche market within Oklahoma City.

Competitor Analysis

While specific competitors are not detailed, other educational institutions in Oklahoma City may offer bilingual programs or cultural education. However, Western Gateway's comprehensive dual-language immersion and cultural competency programs distinguish it in the market.