Comprehensive Market Research Report: Western Home Communities
Company Overview
Western Home Communities is a charitable Christian service organization located in Cedar Falls, IA. It is committed to innovatively redefining aging through diverse living options that promote engagement and cater to individual needs. The organization provides a broad spectrum of living arrangements including independent living, assisted living, memory care, and skilled nursing care. Their facilities create an environment that balances community and independence with modern amenities and resident-directed care models.
Historical Context
Established in 1903 by the Evangelical Association, Western Home Communities began with the mission to offer housing specifically for aged church members in western states. Currently, it operates as a major entity under the Western Home Communities brand, remaining dedicated to serving seniors with dignity and emphasizing individuality over its more than 100-year history.
Mission, Vision, and Values
Western Home Communities is steered by its mission to serve seniors through innovation, engagement, and personalized options. The organization is guided by values such as People First, Innovation, Servant Spirit, Financial Integrity, and Empowering Lives, which are embedded in all operational and strategic decisions.
Services and Facilities
Western Home Communities provides a comprehensive suite of services to meet diverse resident needs:
- Living Options: Independent Living, Assisted Living, Memory Care, Nursing Care, Skilled Care, as well as Villas and Townhomes.
- Care Services: AtHome care, Fortified Life, and Outpatient Therapy.
- Community Amenities: Jorgensen Plaza for Well-Being, including dining and event spaces, and fitness centers like the Grosse Wellness & Aquatic Center.
Governance and Leadership
The leadership team is fronted by Kris Hansen, the Chief Executive Officer, who is instrumental in guiding the organization toward growth and operational excellence. Key executives include O'Leary Patrick as Chief Strategy Officer, and Kelly Meier as Chief Financial Officer. The management composition reflects inclusivity with a 40% female representation rate.
Employee Environment
Western Home Communities is rated at 3.9 out of 5 in employee satisfaction, praised for its supportive workplace culture that includes growth opportunities, financial integrity, and a servant leadership style. Recognized as a Top Workplace, it offers various job opportunities geared toward maintaining a diverse and fulfilling work environment.
Contact Information
For further information on services or career opportunities, visit the official [Western Home Communities website](https://westernhome.org/) or contact their office at (319) 277-2141.
Competitor Profiling
Market Position
Western Home Communities holds a significant market position in Cedar Falls, IA, with a robust presence within the senior living sector. It encounters competition from several entities offering diverse yet overlapping services.
Major Competitors
1. Wildewood Downs (Columbia, SC): A luxury CCRC emphasizing an upscale lifestyle through independent living, assisted living, and memory care options, complemented by wellness and social programs. Recognized for its innovative care and staff development.
2. Judson Services, Inc. (Northern Ohio): Offers a full spectrum of care spanning independent living, assisted living, and memory care, fostering an enriching community with cultural and recreational activities. Known for its not-for-profit model with a century of serving older adults.
3. The Cypress of Charlotte (Charlotte, NC): Provides a resort-like environment with a mix of living options. It features equity ownership opportunities and high-end amenities, set on a 65-acre campus.
4. Luthercare (Lititz and Columbia, PA): Ranges from independent living to skilled nursing care within settings that support social connectivity and active lifestyles. It is noted for comprehensive services that promote resident engagement.
5. CedarStone Senior Living (Cedar Falls, IA): This local competitor offers similar services in assisted living and memory care, emphasizing a modern and vibrant community ethos within Greenhill Village Estates.
Key Metrics
Western Home Communities reports an annual revenue of $102.3 million and employs 303 staff, marking it as a significant entity in the senior living industry, with a diversified service portfolio to effectively stand among other competitive organizations.
This comprehensive report on Western Home Communities provides critical insights into its operational framework, competitive positioning, and strategic approach in the senior living market. It underscores the importance of innovation and engagement in maintaining its regional leadership amidst a varied competitive landscape.
