WG

Western International Group

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Western International Group: Company Research Report



Company Overview


  • Name: Western International Group

  • Mission: Implied mission is to provide quality products and services across various sectors, including electronics, retail, homeware, kitchenware, garments, and more, ensuring customer satisfaction and reliance.

  • Founded: Founded in 1998

  • Founder: Mr. K P Basheer

  • Key People: Mr. K P Basheer (Chairman)

  • Headquarters: Corp. Office, Plot No. TP18742, Techno Park, Jebel Ali, Post Box No. 18742, Dubai, UAE.

  • Number of Employees: Over 35,000 professionals worldwide

  • Revenue: No information is available

  • Known for: Known for GEEPAS brand, electronics, retail arm Nesto, and various successful brands across multiple sectors.


Products


Product Offerings of Group Companies



1. GEEPAS
  • Products: Electronics and Appliances

  • Description: Household electronics and appliances offering reliability and affordability.


2. Nesto
  • Products: Supermarkets and Hypermarkets

  • Description: Rapidly expanding retail arm, providing diverse shopping experiences.


3. Royalford
  • Products: Homeware and Kitchenware

  • Description: Offers premium quality kitchen, table, deco, home, cook, and cleaning ware.


4. Olsenmark
  • Products: Electronics and Appliances

  • Description: Develops world-class products for embracing life’s greatest moments.


5. Younglife
  • Products: Garments

  • Description: Known for comfort fashion wear and accessories.


6. Parajohn
  • Products: Bags and Trolleys

  • Description: Provides trendy, durable luggage and travel accessories.


7. Krypton
  • Products: Electronics and Home Appliances

  • Description: Caters to growing customer demand for varied electronics and appliances.


8. Babyplus
  • Products: Baby Products

  • Description: Carries specialized baby care products.


9. Clarkford
  • Products: Watches

  • Description: Focused on exquisite craftsmanship and precision in watchmaking.


10. Jazp.com
  • Products: Online Shopping

  • Description: Leading online platform for shopping electronics, apparel, and more, primarily targeting UAE, Oman, and Qatar.


11. Packwell
  • Products: Packaging Products

  • Description: Distributes extensive range of high-quality packaging products.


12. TrendyMe
  • Products: Fashion Brand

  • Description: Provides stylish and contemporary fashion products.


Recent Developments


  • New Product Launches: Introduction of a new range of beauty and health care products in the market.

  • Innovations: Expansion in IoT with Geetron aiming to evolve from hardware manufacturing to full IoT solutions.

  • Partnerships: No information is available

  • Feature Enhancements: No information is available

  • Strategic Plans: Expansion into e-commerce, food, fashion, and value retail with a plan to launch 200 Mark & Save stores over the next 3 years.


Conclusion


Western International Group is a dynamic conglomerate with a substantial global presence, evident in its diverse product offerings across electronics, fashion, retail, and more. Constant innovation, customer-centric approaches, and strategic expansion define its operational ethos, making it a market leader in the MENA region and beyond.