Western National Parks Association (WNPA) Market Research Report
Company Overview
- Name: Western National Parks Association (WNPA)
- Mission of the Company: In partnership with the National Park Service since 1938, WNPA advances education, interpretation, research, and community engagement to ensure national parks are increasingly valued by all.
- Founded: 1938
- Founders: Not explicitly mentioned, but started by park staff supporting the National Park Service’s educational mission.
- Key People:
- Christine Horvath, CFO/EVP of Operations
- Headquarters: The National Parks Store at Western National Parks Association, 12880 N. Vistoso Village Dr., Tucson, AZ 85755
- Number of Employees: No information is available
- Revenue: Nearly $6.7 million in support provided to partner parks in FY20
- Known For: Being a nonprofit education partner of the National Park Service, enhancing visitor experiences at 70+ national parks across the West with products, services, and programs.
Products
WNPA Park Stores
Description
WNPA operates park stores located in visitor centers of 70+ national parks. These stores offer educational and meaningful products associated with each park to enhance visitors' experiences.
Key Features
- Selection of items that promote learning about the park's history, culture, and nature.
- Online store providing ease of access to park merchandise including collectibles, books, toys, and clothing.
Hubbell Trading Post
Description
The oldest continuously operating trading post in the American Southwest, operated by WNPA in Ganado, Arizona.
Key Features
- Famous for high-quality, authentic Navajo rugs and other Southwest American Indian arts and crafts.
Educational Products
Description
WNPA develops and sells a range of educational products designed to enhance visitor understanding and engagement.
Key Features
- Books, cookbooks, children's books, travel guides, and reference titles.
- Junior Ranger booklets and trail guides.
Recent Developments
Recent Developments in the Company
- WNPA updated its online store in 2021.
- Became a major sponsor of the Tucson Festival of Books.
- Received awards for publishing excellence from various organizations including the Arizona Book Awards and PubWest Design Awards.
New Products Launched
- No information is available about specific new product launches.
New Features Added to Existing Products
- No specific information available on new features of existing products.
New Partnerships
- University of Arizona School of Journalism: Students gain real-world experience and create engaging stories about national parks.
- Supported National Park Foundation, Ironwood Tree Experience, Parks in Focus®, and Santa Cruz Valley National Heritage Area to foster conservation efforts and engage communities.
Contact Information
- Address: The National Parks Store at Western National Parks Association, 12880 N. Vistoso Village Dr., Tucson, AZ 85755
- Phone: 520-622-1999
- Hours: Open daily 10 AM—5 PM
- Email: Specific contact emails are not provided, general inquiries can be sent through their website's contact form.
Support Information
- Support Programs: WNPA encourages contributions and offers memberships such as Park Protectors to support their mission.
- Donations: Received to enhance park visitor experiences, scientific research, and cultural preservation.
- Volunteer Opportunities: WNPA offers various volunteer programs and ways to engage with the organization and support parks.
Conclusion
Western National Parks Association (WNPA) plays a crucial role in supporting the National Park Service by offering educational products, funding research, and fostering community engagement to enhance the visitor experience across 70+ national parks. With continued efforts, partnerships, and community involvement, Wnpa remains a vital contributor to preserving and enhancing America's national parks for future generations.
