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Whatagraph

www.whatagraph.com link_icon

Company Research Report: Whatagraph



Company Overview



  • Name: Whatagraph B.V.

  • Mission: Whatagraph aims to empower marketing agencies and professionals to make data-driven decisions quickly by replacing multiple slow and complex tools with an intuitive platform for connecting, organizing, visualizing, and sharing data.

  • Founded: The company was founded in 2015 by Justas Malinauskas.

  • Key People:

  • Justas Malinauskas, Co-Founder

  • Headquarters: No information is available

  • Number of Employees: No information is available

  • Revenue: No information is available

  • What is the company known for: Whatagraph is known for its fast and easy-to-use marketing data platform that helps over 1,000 marketing teams worldwide by making performance measurement, tracking, and reporting more efficient.


Products



Whatagraph Platform



Description:
Whatagraph is a comprehensive platform for marketing performance monitoring and reporting. It consolidates data from various channels, organizes it, and turns it into intuitive dashboards and reports.

Key Features:
  • Native Integrations: 50+ integrations with popular marketing sources like Google Analytics, Facebook Ads, LinkedIn Ads, and more.

  • Cross-Channel Insights: Combines data from multiple channels into one dashboard for clear and cohesive insights.

  • Custom API: Allows connection of specific data sources not covered by existing integrations.

  • Automated Reporting: Scheduled custom emails and live dashboards for real-time data access.

  • Visualization Tools: Drag-and-drop builder for creating custom widgets, charts, graphs, and more.

  • Data Organization: Tools to group, aggregate, and normalize data, with custom calculations and dimensions.

  • White-Labeling: Custom branding options for reports and dashboards.


Recent Developments



  • New Products:

  • Data Warehouse Integration: Whatagraph integrated Google BigQuery, allowing users to store and analyze data more efficiently.

  • New Features:

  • Linked Reports: Users can link reports to one template and edit them simultaneously, significantly saving time.

  • Advanced Customizations: Options to apply custom calculations, blend cross-channel data, and create unique widgets have been enhanced.

  • Live Dashboard Sharing: Allows sharing interactive, live dashboards with clients and stakeholders, providing real-time data updates.

  • Partnerships: No information is available


Conclusion



Whatagraph provides a robust solution tailored to marketing agencies and in-house teams, offering tools that simplify and streamline the process of gathering, analyzing, and reporting on marketing data. Its users benefit from significant time savings and improved data comprehension, which aids in making knowledgeable marketing decisions.