Company Research Report: White + Warren

Company Overview

• Name: White + Warren

• Mission: White + Warren is committed to creating pieces that help women feel comfortable, beautiful, and confident, providing them with a stylish and easy wardrobe suitable for any occasion.

• Founding: The company was founded in 1997 by Susan White Morrissey.

• Key People: Susan White Morrissey serves as the CEO, with her daughter, Catherine Morrissey, as President.

• Headquarters: Based in New York's Fashion District.

• Number of Employees: Comprises a team of 90% women.

• Revenue: No information is available.

• Known For: White + Warren is known for its high-quality cashmere products, particularly The Cashmere Travel Wrap, which is an iconic piece loved for its luxury appeal and versatility.

Products

Overview of Products

White + Warren offers a wide range of knitwear including sweaters, wraps, cardigans, tops, bottoms, lounge accessories, and more.

High-Level Product Descriptions

• The Cashmere Travel Wrap: An iconic White + Warren product, recognized for its quality cashmere and variety of colors (over 1000 since its inception). It's celebrated for providing warmth and elegance.

• Sweaters and Cardigans: The collection includes a range of knits such as the Merino Cashmere Bouclé Cardigan, Cashmere Polo, and Brushed Cashmere Easy V Neck, offering options for different styles and preferences.

• Cashmere Accessories: Includes items such as the Cashmere Plush Rib Beanie and the Cashmere Scarf, emphasizing elegance and practicality.

Key Features

• Cashmere Quality: All products are made from high-quality cashmere, known for being lightweight and breathable while offering warmth.

• Sustainability Focus: Many products incorporate sustainable materials like organic cotton and recycled yarns, with a commitment to high environmental standards.

Recent Developments

Recent Developments in the Company

• Sustainability Initiatives: White + Warren is dedicated to sustainability, with certifications for their textiles and innovations in compostable packaging and recycled materials.

• Community Engagement: The company is actively involved in community initiatives such as their partnership with the American Heart Association to promote women's heart health.

New Product Launches

• Holiday 2024 Collection: Introduced new textures and silhouettes, including brushed cashmere crewnecks and lush coatigans in earthy neutrals as part of their seasonal collections.

New Features and Partnerships

• Innovative Designs: Recent collections like the Fall 2024 and Pre-Fall 2024 feature modern designs with traditional nods, utilizing natural textures and unique fabrications.

• Collaborations: The brand has had collaborations, including a limited-edition capsule with Jackyblue, blending cashmere with playful artwork.

Partnerships

• Cashmere For A Cause: Collaboration with the American Heart Association’s Go Red for Women initiative, focusing on increasing heart health awareness for women.

Overall, White + Warren continues to innovate with their luxury knitwear offerings, emphasizing quality, sustainability, and community engagement as foundational elements of their business philosophy.