Company Research Report: White Cup
Company Overview
Name
White Cup
Mission
White Cup helps distributors win more deals, customer loyalty, and market share. With a powerful CRM that empowers team members to act on their best opportunities faster, business intelligence solutions that transform customer and product data into crystal-clear insights, and precision pricing software, White Cup Suite helps distributors shift from reactive, siloed customer interactions to proactive, collaborative growth strategies.
Founded
No information is available.
Founders
No information is available.
Key People
- Cole Callahan - Vice President, Strategic Initiatives
- Angela Hirsch - CRM Administration/Marketing Analytics, Relevant Solutions
- Eric Schmidt - VP of Operations, Mar-Hy Distributors
- John Allard - Owner, Clayton Controls
- Josh Blawat - Junior Systems Administrator, Reinders Inc.
- Mike Gracyzk - Pricing Manager, Arlington Industries
- Jason Giannone - Product Line Support & Development, Bender Plumbing Supply
- Katie Crowl - Communications Specialist, LEPCO
- Helen Piña - Vice President of Marketing
Headquarters
7154 W State Street #404, Garden City, ID 83714
Number of Employees
No information is available.
Revenue
No information is available.
Notable Recognition
White Cup is known for its CRM, Business Intelligence (BI), and Pricing software solutions tailored for distributors to drive revenue, improve sales, and enhance customer relationships through data-driven decisions.
Products
White Cup CRM
Description:
White Cup CRM is built exclusively for distributors, integrating with ERP systems to provide a comprehensive view of customer interactions, sales data, and business intelligence.
Key Features:
- Automated lead notifications
- Insights with automated marketing workflows and templates
- Sales forecasting tools
- Seamless ERP integration
- Customer and product data dashboards
White Cup BI
Description:
Provides business intelligence solutions with dashboards that help distributors make data-driven decisions related to sales, customers, and vendors.
Key Features:
- Customer scorecards
- Purchasing trend analysis
- Vendor scorecards
- Real-time data insights
- Track key performance indicators (KPIs)
White Cup Pricing
Description:
Pricing optimization tool that helps distributors maximize profits by providing actionable insights into customer and product segmentation.
Key Features:
- Pricing scenario analysis
- Control over pricing strategies
- AI-powered recommendations
- Customer profitability analysis
- Real-time margin optimization
Recent Developments
New Products Launched
- No information is available.
Enhancements to Existing Products
- Integrations with eCommerce platforms to sync online buying behavior with CRM data.
- Launch of AI-powered features for predictive sales forecasting and inventory management.
- Addition of marketing automation capabilities within CRM for seamless campaign management.
New Partnerships
- Partnership with Predictive InSight for expansion in the US market.
- Collaboration with Focus Ten Consulting as a new system integrator partner.
Customer Success Stories
- Callico Distributors: Implemented White Cup’s BI and CRM to eliminate the need for independent consultants and data analysts, resulting in significant cost savings and improved sales and marketing performance.
- Mar-Hy Distributors: Enhanced business performance tracking and identified new growth opportunities using White Cup’s BI tools.
- Johnstone Supply – Fresno: Achieved data-driven growth and improved customer engagement with White Cup products.
Industry Accolades
- White Cup CRM and BI recognized for exemplary performance in Modern Distribution Management and other industry publications.
Conclusion
White Cup stands out in the distribution industry for its CRM, BI, and pricing software solutions tailored to drive revenue growth, increase profitability, and foster strong customer relationships by leveraging data and business intelligence.
