Company Profile: Wide Open Spaces
Overview and Core Activities
Wide Open Spaces is a prominent company headquartered at 801 Congress Avenue, Austin, Texas 78701, US. Specializing in Book and Periodical Publishing within the outdoor and recreational space, the company emphasizes connecting outdoor enthusiasts with activities like camping, hiking, fishing, and hunting. Their mission is to inspire, educate, and connect audiences with the natural world by promoting conservation and sustainable outdoor activities.
Key Features and Offerings
Operating a dynamic platform, Wide Open Spaces provides the latest news, top destinations, and product recommendations related to outdoor gear. Their initiatives in ecological conservation and outdoor adventure travel highlight their significant role in the hunting and fishing community. Their efforts extend to promoting sustainable activities and adventures, ultimately integrating publishing with proactive conservation messages.
Leadership and Team
- Danielle Langley: President, Wide Open Spaces Inc., Damascus, Maryland.
- Rachael Schultz: Editorial Director, responsible for overseeing content operations and company growth.
- Chris Wright: Senior Editor, based in Los Angeles, California.
Supporting them are key personnel such as Kelly O'Sullivan (Head Content), Brooke Hinton (Product Manager), Shannon Brown (Ad Operations Manager), and Rachel Plant (Social Media Manager). The team’s diverse background in publishing, social media, eCommerce, and leadership development emphasizes their dedication to fostering outdoor experiences and sustainable lifestyles.
Financial Overview
Wide Open Spaces enjoys a robust financial backing, having raised a total of $2.85 million, including an initial seed funding of $1.75 million in 2012. Investors like Lionfish Capital and DFJ Mercury drive their strategic investments and growth prospects. The company reports estimated revenues of $7.4 million and employs 45 individuals, achieving an impressive revenue per employee figure of $164,000 with a 7% year-over-year employee growth rate.
Online Presence and Engagement
The company's website, [wideopenspaces.com](http://www.wideopenspaces.com), serves as a hub for their online publishing activities, attracting outdoor enthusiasts. An active social media presence complements their digital footprint, enhancing their outreach and community engagement. As a public company with a workforce of 11-50 employees, they continue expanding their influence in the outdoor adventure and retail sectors through strategic content creation and digital marketing efforts.
Competitive Analysis
Wide Open Spaces faces significant competition within its niche, drawing insights into the competitive landscape of media and publishing:
1. KXAN: An Austin-based NBC affiliate with $35.6 million in revenue and 158 employees. Known for investigative journalism and strong advertising solutions.
2. HW Media: Focuses on real estate and financial services with $10.3 million revenue and 56 employees, building digital communities in North American housing.
3. KTSU 90.9 FM: Achieves $7.7 million in revenue with 47 employees, noted for audience engagement and content diversification.
4. Venus: Commands $45.3 million in revenue with over 201 employees, showcasing robust market strategies and expansive reach.
Despite operating on a smaller scale than some competitors, Wide Open Spaces leverages a focused content strategy and workforce efficiency, ensuring its niche dominance and competitive position.
Industry Context
Operating alongside content-driven and retail-focused companies such as Cabela's, Bass Pro Shops, and the Sportsman's Guide, Wide Open Spaces competes within a dynamic industry landscape that combines content with commerce strategies to engage audiences. Their synergy of publishing and digital presence underscores their competitive edge in providing outdoor and recreational content paired with marketplace activities.
