Overview
Widewail is a leading reputation management company headquartered in Burlington, VT, specializing in modernizing client-business communications. Their comprehensive Trust Marketing Platform offers services including online reviews, video testimonials, and listings management to boost local businesses' reputations and customer engagement.
Mission Statement
Widewail is committed to advancing local businesses through enhanced reputation management strategies, with a focus on scaling engagement, improving local search rankings, and enhancing customer service operations.
Leadership
The leadership team at Widewail is instrumental in driving the company’s vision and development.
- Matt Murray, as CEO and Founder, leads the company with a blend of authority and accessibility, drawing from experience at Dealer.com, Dealertrack, and Cox Automotive.
- Adam Burnett serves as Chief Technology Officer. Promoted from VP of Engineering to CTO in July 2021, he has been pivotal in building the Widewail platform.
- Angi Murray, Co-Founder, contributes significantly to strategic initiatives.
Key Services and Products
Widewail offers a wide range of services designed to enhance online reputation management:
- Pulse: Delivers immediate customer insights through private surveys.
- Invite: Automates review generation processes.
- Invite Video: Enables the creation of video testimonials.
- Engage and Engage Plus: Provides managed services for review responses and social media engagement.
- Listings Management: Ensures accuracy and enhancement of business listings.
Integrations
Widewail’s platform integrates with leading industry software such as Square, HubSpot, and Yardi, supporting seamless technology adoption for clients.
Industries Served
Widewail serves a broad spectrum of industries, including:
- Automotive
- Dentistry
- Financial Services
- Health Care
- Hospitality
- Real Estate
- Retail
Growth and Recognition
Widewail has showcased remarkable growth, achieving a 1,082% increase and ranking #544 on the 2023 Inc. 5000 list of the fastest-growing companies in the USA. A funding round in July 2021 raised $1.5 million to propel growth and strengthen leadership.
Competitor Profiling for Widewail
Annual Revenue: $5.7 million
Number of Employees: Approximately 49
Key Competitors
Otter Public Relations
- Industry Focus: Public Relations and Media Relations
- Headquarters: Orlando, Florida
- Services: Comprehensive PR strategy, media relations, crisis management, thought leadership, and reputation management.
- Market Position: Recognized as a top PR firm with emphasis on brand visibility and thought leadership.
- Key Facts: Increased client acquisition by 30% and has 35+ publicists.
WebiMax
- Industry Focus: Digital Marketing
- Headquarters: Ocean City, New Jersey
- Services: SEO, reputation management, social media marketing.
- Market Position: Noted for data-driven solutions and rated top in reputation management.
- Key Facts: $11.4 million revenue, expertise in digital marketing services since 2008.
Dieselmatic
- Industry Focus: Digital Marketing for Truck Repair Shops
- Services: SEO, SEM, web design, social media marketing tailored for truck repair shops.
- Market Position: Focus on industry-specific marketing strategies and mobile-first designs.
- Key Facts: Reports 78% client revenue growth annually.
Earthlogic, Inc.
- Industry Focus: Web Design and Application Development
- Headquarters: Jericho, Vermont
- Services: Web design, hosting, application development.
- Market Position: Established in 1998, known for dynamic website and brand development.
- Key Facts: Known for strong project management and client support.
iTech US
- Industry Focus: Information Technology Services
- Headquarters: South Burlington, Vermont
- Services: IT consulting, staffing, data solutions, software development.
- Market Position: Strong emphasis on quality, transparency, and employee satisfaction.
- Key Facts: 1,200+ employees, repeat honoree on Inc. 5000 lists.
Widewail operates in a highly competitive environment with companies such as Otter PR, WebiMax, Dieselmatic, Earthlogic, and iTech US offering complementary and intersecting services in reputation management and customer engagement.
