Overview
Widgety is a specialized content provider that delivers tech-driven solutions for the global travel and cruise industry. Established in 2014, Widgety offers a robust content platform that assists travel agents, cruise lines, and tour operators in enhancing their online brand presence across multiple partner websites. The company's content platform is designed to be both flexible and economically viable, allowing seamless integration focused entirely on technology rather than website development.
Product and Services
Widgety's offerings cover a wide range of services designed to meet the unique demands of the travel industry:
- Widgety API: A customizable API enabling travel businesses to efficiently create cruise and holiday searches, quotations, and itineraries that integrate seamlessly with current systems.
- Cruise Search: A convenient tool designed for incorporation into websites, providing users with easy and rapid access to cruise search functionalities.
- Brochure Rack: Delivers digital brochures in PDF format, making access easier for travel agents and consumers alike.
- Holiday Search: Offers a comprehensive integration of tours and cruises from over 100 operators, complete with dynamic content such as imagery, detailed itineraries, pricing, and maps.
- Operator Dashboards: Supplies cruise lines and tour operators with an all-encompassing view of their Widgety-generated content, encompassing commercial agreements, marketing materials, and promotional activities.
- Ship iFrames: Provides detailed one-page descriptions of ships, featuring cabin images, public rooms, deck plans, and more.
Market Position and Expansion
Since its inception, Widgety has displayed consistent growth aligned with evolving industry needs. By 2024, the company had solidified partnerships encompassing over 50,000 US travel agents and expanded its core team to 16 members. Widgety’s advanced platform now caters to multiple markets and currencies, amplifying its global reach and enriching service offerings for various travel operators.
Key Personnel
Widgety’s leadership comprises a dedicated team spearheading the company’s vision and strategic direction:
- Damian Gevertz: Founder and Director, guiding strategic decisions and the overall company vision.
- Sandra Barnes-Keywood: Sales Director, responsible for driving sales and boosting revenue growth.
- Celine Ladoire: IT Director, overseeing technical operations and IT infrastructure development.
- Louanne Jones: Marketing Director, charged with expanding Widgety's market reach and presence.
- Scott Anderson: Partnerships Manager, tasked with cultivating and maintaining relationships with key partners and clients.
Financial Information
In 2017, Widgety secured $130,000 through a Conventional Debt funding round. The company continues to seek opportunities for further expansion and innovation within the travel content sector.
Contact Information
For inquiries or additional information, Widgety can be contacted through their official website: [widgety.org](https://widgety.org/) or by phone at 023 8042 8000.
Competitors and Alternatives for Widgety
Widgety operates in a competitive landscape of the travel technology sector facing several notable competitors who specialize in SaaS, data analytics, and travel management solutions:
1. Boxever: A platform for digital optimization and customer data enhancement, Boxever was acquired by Sitecore in March 2021, indicating a strategic move for broader product integration by a leading digital experience firm.
2. 3Victors: This company excels in travel big data analytics, providing insights on airline pricing, booking data, and consumer demand. Recognized as "AI Company of the Year" in 2024, 3Victors leverages AI-driven solutions to aid travel businesses.
3. Traverse Automation: Focuses on automation solutions using robotic process automation. With a funding total of $1.44M, Traverse Automation is pioneering advancements in data strategy and operational efficiency for travel companies.
4. Travelogix: Offers real-time travel management data solutions, notably integrating OpenAI’s ChatGPT to enhance analytical capabilities for travel managers. Their cloud-based offerings target TMCs and travel agencies with data extraction and analysis automation.
5. QL2 Software: Specializes in competitive pricing and assortment monitoring tools, aiding businesses in informed decision-making on pricing strategies and market intelligence within retail and travel sectors.
