Overview
Wifarer Inc. is a technology company that specializes in indoor positioning systems (IPS) and location analytics. Headquartered in Victoria, BC, Canada, Wifarer has been providing innovative indoor navigation solutions since its founding in 2010. The company supplies a range of services including "blue-dot" navigation, location-aware content, and real-time location analytics. These solutions are particularly beneficial for large venues such as airports, hospitals, museums, retail spaces, stadiums, and universities.
Key Products and Services
Wifarer's primary offering is its indoor "GPS" system, which allows users to navigate seamlessly from their current location to a desired destination within extensive indoor environments. The technology integrates cutting-edge indoor positioning technologies. Additionally, Wifarer provides a Content Management System (CMS) that enables venues to efficiently manage and update their maps and location-based content. The company's mobile applications enhance customer engagement by offering location-aware coupons and detailed analytics, which are crucial for venues aiming to optimize visitor navigation and engagement.
Leadership and History
Wifarer was co-founded by Steven Dengler, who remains actively involved as a director and board member. Philip Stanger, a co-founder and former CEO, transitioned to a leadership role at Apple in 2014. Following his departure, Lise Murphy, who previously served as the Vice President of Marketing, took over as CEO. The leadership team, anchored by seasoned figures like Murphy and Dengler, provides both stability and innovative direction for the company.
Financial Information and Market Position
As a privately held company, Wifarer has an estimated revenue of approximately $4 million. It positions itself as a leader in the competitive market of indoor positioning solutions, facing competition from roughly 821 other companies. Wifarer stands out by offering pioneering technology adaptable to a variety of industries.
Contact Information
- Address: 210-838 Fort St, Victoria, BC, V8W 1H8, Canada
- Phone Number: International: 1.888.214.5291
- Website: [Wifarer Official Website](http://www.wifarer.com/)
Wifarer's offerings are easily accessible through mobile platforms, with applications available on both Google Play and the App Store. This accessibility, combined with innovative technology, positions Wifarer as a key player in addressing the navigational needs of large indoor venues.
Strategic Insights
Focusing on advanced indoor positioning systems, Wifarer is committed to enhancing user experiences and venue efficacy. The company's leadership team, with figures like Lise Murphy at the helm, provides the vision necessary for sustained innovation and growth within the competitive IT consulting sector. With continuous advancements in navigation algorithms and powerful analytics capabilities, Wifarer is well-placed to retain its leadership status and expand its impact in international markets.
Competitor Profiling for Wifarer Inc.
Key Competitors
1. Mappedin
- Profile: Provides indoor mapping and spatial data management solutions, known for accessible and user-friendly mapping services.
- Headquarters: Waterloo, Ontario, Canada
- Revenue: Approximately $17.7 million
- Employees: Around 103
2. Micello
- Profile: Offers a large collection of indoor maps for shopping malls, airports, hospitals, and campuses, supporting indoor location-based services.
- Headquarters: Sunnyvale, California, USA
- Founded: 2007
- Employees: Approximately 75
3. Mapbox
- Profile: Customizable maps for web and mobile applications with live-updating data, serving industries such as logistics and telecommunications.
- Funding: Raised around $507 million over 5 rounds.
- Developers: Supports over 4 million globally.
4. Navenio
- Profile: Delivers location-based workforce solutions, primarily in healthcare, offering infrastructure-free indoor location services.
- Headquarters: Oxfordshire, UK
- Founded: 2015
5. WRLD
- Profile: A 3D cloud-based platform for creating digital twins and immersive experiences, used for smart cities and AR/VR applications.
- Headquarters: Dundee, Scotland, UK and Los Angeles, USA
- Founded: 2010
- Employees: 51-200
Additional Competitors
- IndoorAtlas: Focuses on magnetic positioning technology in indoor location services.
- HERE Technologies: Provides comprehensive mapping and location data services.
- Steerpath: Specializes in indoor positioning and navigation technologies for commercial applications.
Market Presence and Position
Wifarer Inc. remains focused on delivering specialized indoor positioning services, facing strong competition from broader mapping solutions and specialized location technology companies. While Wifarer is a significant player in its niche market, it competes against companies with extensive funding and wide-reaching client bases across numerous industries.
