Wild Flower is a boutique sexual wellness retailer dedicated to creating an inclusive and accessible environment for individuals of all genders, bodies, experience levels, and abilities to explore their sexuality. Founded in 2017 by Amy and Nick Boyajian, the company aims to revolutionize the sexual wellness industry by offering thoughtfully designed products and fostering open, sincere conversations about sex. Wild Flower's mission is to make sexual exploration an authentically playful, honest, and inspiring experience, challenging traditional norms and promoting inclusivity.
Key Strategic Focus
Wild Flower's strategic focus centers on inclusivity and education within the sexual wellness space. The company specializes in offering a curated selection of sex-positive toys and products that cater to a diverse audience. By collaborating with organizations such as The Brownsville Project and Compton Girls Club, Wild Flower emphasizes its commitment to justice and inclusion, particularly for historically marginalized groups. The company's approach combines product innovation with educational initiatives to empower individuals in their sexual health and wellness journeys.
Financials and Funding
As a privately held company, Wild Flower operates with a lean team of approximately seven employees and generates annual revenues between $1 million and $10 million. The company has not publicly disclosed specific funding rounds or investor information, indicating a focus on organic growth and self-sustainability.
Product Development
Wild Flower's product line includes a range of sex-positive toys and wellness products designed to be inclusive and accessible. A notable product is the Enby, a signature sex toy developed to cater to individuals of all genders and bodies. The company emphasizes thoughtful design and quality in its product offerings, ensuring they align with its mission of promoting inclusive sexual exploration.
Technological Platform and Innovation
Wild Flower leverages a modern technological infrastructure to enhance customer engagement and streamline operations. The company's tech stack includes:
- jQuery CDN: Facilitates efficient content delivery.
- Hoefler&Co: Provides distinctive typography.
- Yoast SEO: Optimizes search engine visibility.
- Google Tag Manager: Manages website tags without modifying code.
- ZURB Foundation: Offers a responsive front-end framework.
- WP-PageNavi: Enhances website navigation.
This technological foundation supports Wild Flower's e-commerce platform, ensuring a seamless and engaging user experience.
Leadership Team
- Amy Boyajian: Founder and Chief Executive Officer. Amy has been instrumental in shaping Wild Flower's mission and vision, focusing on inclusivity and education in the sexual wellness industry.
- Nick Boyajian: Co-founder. Nick collaborates closely with Amy to drive the company's strategic initiatives and product development.
Competitor Profile
Market Insights and Dynamics
The sexual wellness industry has experienced significant growth, driven by increasing consumer awareness and acceptance of sexual health products. The market is characterized by a shift towards inclusivity and the destigmatization of sexual wellness, creating opportunities for companies like Wild Flower that prioritize these values.
Competitor Analysis
Wild Flower operates in a competitive landscape alongside companies such as:
- Dame Products: Focuses on innovative, design-forward sexual wellness products.
- Lovehoney: Offers a wide range of sexual wellness products with a strong online presence.
- Pure Romance: Combines product offerings with educational resources and in-home parties.
Wild Flower differentiates itself through its commitment to inclusivity, education, and community engagement, setting it apart in the market.
Strategic Collaborations and Partnerships
Wild Flower has established significant collaborations to strengthen its market position and innovation capacity. Notably, the company partnered with branding and marketing agency SMAKK to develop a brand identity that reflects its values of inclusivity and authenticity. This collaboration encompassed brand strategy, visual identity, website and packaging design, and marketing toolkits, all aimed at creating a warm and sensual brand experience.
Operational Insights
Wild Flower's strategic considerations include:
- Market Position: Emphasizing inclusivity and education to differentiate from competitors.
- Community Engagement: Collaborating with organizations to support marginalized groups.
- Product Innovation: Developing products that cater to a diverse audience.
These strategies contribute to Wild Flower's distinct competitive advantages in the sexual wellness industry.
Strategic Opportunities and Future Directions
Looking ahead, Wild Flower is poised to:
- Expand Product Lines: Introduce new products that align with its mission of inclusivity.
- Enhance Educational Resources: Develop content to further educate consumers on sexual wellness.
- Strengthen Community Partnerships: Deepen collaborations with organizations supporting marginalized communities.
By leveraging its current strengths, Wild Flower aims to continue its growth and impact in the sexual wellness industry.
Contact Information
- Website: wildflowersex.com
- Headquarters: Brooklyn, New York, United States
- Social Media: Instagram: wildflowersex
