WG

Wild Water Group

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Wild Water Group Company Profile



Background



Wild Water Group is a leading provider of bespoke temperature-controlled warehousing and distribution services in Wales and England. The company operates eight cold storage facilities across South Wales and Southern England, offering comprehensive solutions for chilled, frozen, and ambient storage needs. With a modern fleet comprising 26 trailers, 10 heavy goods vehicles (HGVs), and 4 vans, Wild Water Group ensures efficient transport services throughout the United Kingdom. The company's mission is to be the regional market leader in cold and ambient storage, bonded warehousing, and transport solutions, consistently delivering the highest level of professional service and support to its customers.

Key Strategic Focus



Wild Water Group's strategic focus centers on providing tailored temperature-controlled storage and distribution solutions. The company specializes in chilled, frozen, and blast-frozen storage, as well as tempering services to prepare goods for dispatch. Its ambient storage facilities adhere to stringent hygiene standards and are equipped with high-security measures, accommodating both food and non-food products, including packaging and pharmaceutical supplies. The company's transport services feature a modern fleet of temperature-controlled and curtain-sided vehicles, ranging from 3.5-tonne to 44-tonne articulated lorries, enabling the distribution of consignments as bulk loads or multi-drops. Additionally, Wild Water Group offers bonded warehousing services, particularly through its facility in Southampton, to support import and export activities.

Financials and Funding



In December 2023, Wild Water Group was acquired by Delancey, a UK-based real estate asset management and advisory company. This acquisition marks a significant milestone in the company's growth trajectory, providing additional resources and strategic support to enhance its service offerings and expand its market presence.

Technological Platform and Innovation



Wild Water Group distinguishes itself through its advanced technological platforms and innovative methodologies:

  • Proprietary Technologies: The company utilizes state-of-the-art temperature monitoring systems across its storage facilities to ensure optimal conditions for various products.


  • Scientific Methodologies: Employing advanced blast freezing and tempering techniques, Wild Water Group maintains product integrity and extends shelf life, catering to the specific needs of its clients.


Leadership Team



The leadership team at Wild Water Group is spearheaded by Managing Director Ken Rattenbury, who has been instrumental in driving the company's strategic initiatives and expansion efforts. Under his guidance, the company has achieved significant milestones, including the acquisition of new facilities and the establishment of key partnerships.

Leadership Changes



As of December 2023, following the acquisition by Delancey, there have been no publicly announced changes to the leadership team. The existing management continues to oversee operations, ensuring continuity and stability during the transition period.

Competitor Profile



Market Insights and Dynamics



The temperature-controlled storage and distribution industry in the UK is experiencing steady growth, driven by increasing demand for perishable goods and stringent regulatory requirements. The market is characterized by a focus on technological advancements, sustainability initiatives, and the need for efficient supply chain solutions.

Competitor Analysis



Key competitors in the industry include:

  • Chiltern Cold Storage: Specializes in temperature-controlled storage and distribution, offering services across the UK with a focus on flexibility and customer service.


  • Magnavale: Provides comprehensive cold storage solutions, emphasizing energy efficiency and sustainability in its operations.


  • MSL (UK): Offers a range of logistics services, including temperature-controlled storage, with a focus on tailored solutions for clients.


These competitors, along with others in the market, contribute to a dynamic and competitive landscape, prompting companies like Wild Water Group to continually innovate and enhance their service offerings.

Strategic Collaborations and Partnerships



In January 2019, Wild Water Group entered into a strategic alliance with GAC, a global logistics company, to enhance its international freight forwarding capabilities. This partnership enables Wild Water Group to offer end-to-end cold chain services, initially focusing on the Middle East market, leveraging GAC's extensive logistics resources and global reach.

Operational Insights



Wild Water Group's strategic considerations include maintaining a competitive edge through technological innovation, expanding its facility network, and fostering strategic partnerships. The company's distinct competitive advantages lie in its comprehensive service offerings, customer-centric approach, and commitment to quality and compliance.

Strategic Opportunities and Future Directions



Looking ahead, Wild Water Group aims to capitalize on emerging opportunities in the temperature-controlled logistics sector by expanding its service portfolio, exploring new markets, and investing in sustainable practices. The company's current strengths, including its robust infrastructure and strategic partnerships, position it well to achieve these future objectives.

Contact Information



  • Website: www.wildwatergroup.com


  • Social Media:


  • LinkedIn


  • Twitter


  • Facebook


For further inquiries, please visit the company's official website or social media channels.