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Wildling Shoes

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Company Research Report: Wildling Shoes



Company Overview



  • Name: Wildling Shoes

  • Mission: Wildling believes in the power of regeneration. They aim to challenge the status quo through diversity-based perspectives and an empathetic and respectful approach, all with the goal of driving actual change.

  • Founded: 2015

  • Founders: Anna and Ran Yona

  • Key People: Anna Yona (Co-founder), Ran Yona (Co-founder)

  • Headquarters: No information is available

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known for: Wildling Shoes is recognized for its sustainable and minimal shoes, designed to feel almost like barefoot walking. They are manufactured in Europe under fair working conditions using ecological natural materials.


Products



General Overview


Wildling Shoes offers a variety of minimal shoes designed for both adults and children, which prioritize natural movement, comfort, and sustainability.

Product Lines and Features



1. Gap Sole
  • Description: Signature sole with a characteristic seam for airflow and flexibility.

  • Key Features: Thin (2 to 3.5mm), enhances barefoot feeling, supports natural foot movement.


2. Pure Sole
  • Description: Offers additional protection while maintaining comfort and flexibility.

  • Key Features: Lightweight and cushioning, adaptable to various terrains.


3. Shell Sole
  • Description: Provides extra durability and protection.

  • Key Features: Ideal for rugged conditions, balances support and flexibility.


4. Cub Sole
  • Description: Designed specifically for children's shoes.

  • Key Features: Supports developing feet, emphasizes safety and natural flexibility.


5. Nordwolle Products
  • Description: Shoes that incorporate wool for warmth and sustainability.

  • Key Features: Uses wool sourced sustainably from rare sheep breeds, providing warmth and moisture resistance.


Recent Developments



  • New Products:

  • Introduction of the “Bruklin chestnut” for adults at a price of €149.

  • Launch of "Atmodois black" at a price of €89.

  • "Fundois" shoes available for €79.


  • New Features/Models:

  • New collaboration shoe “Perto” introduced from a partnership with Rewilding Portugal.

  • Addition of new soles that enhance flexibility and manage diverse weather conditions, such as the All-Weather Sole for models like "Tann resouled."

  • Utilization of regeneratively sourced materials like Nordwolle wool, expanding the eco-friendly aspects of their product offerings.


  • Partnerships and Collaborations:

  • Collaboration with Nordwolle Rügen to produce sustainable wool products; this partnership has been in place for several years.

  • Partnership with Cotonea and Virgincoop to promote sustainably sourced cotton and hemp.


  • Awards and Recognitions:

  • Wildling Shoes was awarded the German Founder’s Prize in 2021 in the ‘Rising Star’ category.

  • Received the 2023 German Sustainability Award for their efforts in transforming supply chains sustainably.


  • Company Initiatives:

  • Established the “Impact Collective” in Portugal to foster dialogue and collaboration for sustainability along the supply chain.

  • Expansion of radical collaboration initiatives focusing on diversity, inclusion, and belonging.


In conclusion, Wildling Shoes continues to pursue its mission of regeneration and sustainability through diverse and impactful products and partnerships. Their innovative approach, commitment to the environment, and values of collaboration define their strategy moving forward.