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Wilen Florida


Wilen Florida Market Research Report



Overview


Wilen Florida is a key division of the Wilen Group, a full-service direct marketing agency and printer headquartered in Deerfield Beach, Florida. Internationally renowned for its targeted high-volume direct mail communications, the company leverages advanced inline print manufacturing and 600 dpi digital printing capabilities. It has established a formidable reputation in direct marketing communication, consistently delivering high-impact, personalized solutions across various channels to remain at the forefront of industry innovation and excellence.

Financial Standing


Wilen Florida maintains a robust financial position, with estimated revenues ranging between $50 million and $100 million, indicating a strong financial foundation conducive to its growth strategies.

Leadership Team


The leadership team at Wilen Florida guides the company's strategic direction, prioritizing innovation and operational efficacy. The team includes:

  • Darrin Wilen: As the Executive Chairman, Darrin has been pivotal in shaping Wilen Florida into a leading direct marketing firm in the U.S. His focus on technological advancement and strategic talent acquisition is crucial to maintaining the company's competitive advantage.


  • Kevin Wilen: Acting as Executive Vice President, Kevin plays a vital role in directing strategic operations, with a keen expertise in direct mail manufacturing that bolsters company success.


  • Christine Bussard, MBA: Serving as Vice President of Finance, Christine oversees financial management and strategic financial planning, ensuring fiscal stability and growth.


  • Gary Petrangelo, CPA, JD: Chief Financial Officer Gary handles the financial operations and strategic financial planning, leveraging his CPA and legal expertise to enhance company governance and compliance.


Services and Capabilities


Wilen Florida offers extensive services in direct marketing, including:

  • Direct Mail Production: High-volume, data-driven marketing communication strategies.

  • Agency & Marketing Services: End-to-end marketing solutions from creative ideation to execution.

  • Omnichannel Marketing: Integrated multi-channel strategies to broaden client reach.

  • Reporting & Analytics: In-depth analytics to measure and optimize campaign performance.

  • Intellectual Property Management: Development and safeguarding of proprietary marketing methods.


Locations


Wilen Florida extends its service delivery through strategic locations:

  • Deerfield Beach, FL: 3333 SW 15th Street, Deerfield Beach, FL 33442.

  • Melville, NY: 45 Melville Park Road, Melville, NY 11747.

  • Las Vegas, NV: 3325 W Sunset Road, Suite F, Las Vegas, NV 89118.


Industry Position


In the context of direct mail and printing, Wilen Florida stands out for its comprehensive service offerings, supported by leading-edge technology and rigorous processes. It demonstrates a competitive edge through efficient handling of extensive print formats and delivering innovative direct mail solutions.

Competitor Analysis



Wilen Florida faces competition from several notable companies:

  • Zenith Rollers: Though predominantly focused on industrial roller manufacturing, Zenith Rollers represents significant competition in the printing industry with its large-scale operations and global reach.


  • Presstige Printing: Generating approximately $15 million in revenue and a workforce of 47 employees, Presstige Printing specializes in high-quality commercial printing and direct mail services, catering to a wide range of clients from local to national.


  • Accuform Manufacturing: Operating within the safety sector, Accuform Manufacturing is noted for its safety-related signs and products, maintaining a presence in the broader printing field.


Workforce


Wilen Florida's workforce consists of 184 employees, reflecting a 5% growth in employee numbers over the past year. This growth trajectory underscores the company's commitment to expanding capabilities and maintaining its industry relevance.

Through its exhaustive service offerings and strategic market positioning, Wilen Florida continues to bolster its market presence both in Florida and on a national scale.