Company Market Research Report: Will Leather Goods

Company Overview

• Name: Will Leather Goods

• Mission of the Company: To inspire people and embrace the artistry of global artisans through the creation of timeless, authentic leather goods, ensuring a lifetime of journeys through a commitment to quality and durability.

• Founded by: Will and Sandy Adler

• Founded in: The company traces its origins to the Screen Actors Guild Strike in 1981 when Will Adler, initially an actor, began selling belts.

• Key People: Will Adler (Founder), Sandy Adler

• Headquarters: Eugene, Oregon, USA

• Number of Employees: No information is available

• Revenue: No information is available

• Company Known For: High-quality leather goods with a lifetime guarantee, crafted with full-grain, vegetable-tanned leather to assure exceptional quality and durability.

Products

General Description

Will Leather Goods offers a wide range of hand-crafted leather products known for their durability and timeless design. They blend durable canvas with supple leather, featuring full-grain vegetable-tanned leather.

High-level Product Overview

1. Commuter Collection

• Description: Sleek, functional bags designed for urban lifestyles.

• Key Features:

• Spacious compartments and multiple pockets

• Durable canvas and supple leather construction

• Sturdy stitching, large shoulder straps, and brass zippers

2. Italian Collection

• Description: Bags crafted with top-grain Italian leather for elegance and style.

• Key Features:

• Handcrafted by Tuscan artisans

• Vegetable-tanned Tuscan leather that improves with age

• Versatile configurations with multiple straps

3. Featured Styles:

• Commuter Collection Slim Messenger

• Price: $295.00

• Rainier Backpack

• Price: $425.00

• Otto Crossbody

• Price: $395.00

• Simple Satchel

• Price: $195.00

• Artisan Hand Laced Bucket Bag

• Price: $595.00

Recent Developments

• New Products Launched:

• Commuter Collection Slim Briefcase

• Commuter Collection Slim Messenger

• Commuter Sling Pack

• Commuter Collection Backpack

• New Features Added to Existing Products: No information is available.

• New Partnerships:

• Long-term collaboration with Nike as one of the company's significant milestones.

• Other Notable Changes:

• Establishment of the "Give Will" Foundation, reinforcing its commitment to social responsibility by donating a share of purchases to help children in America.

Additional Information

• Retail Locations:

• Eugene Boxcar - Oregon

• Bridgeport Village - Tigard, Oregon

• Portland - Oregon

• Fort Worth - Texas

• Company's Unique Proposition: Offers a lifetime guarantee on leather goods, underscoring their commitment to quality and customer satisfaction through repair or replacement schemes.

Conclusion

Will Leather Goods remains a significant player in the leather goods market due to its focus on craftsmanship, durability, and timeless design, alongside a robust commitment to sustainability and cultural reverence through artisanal collaborations.