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Willful

www.willful.co link_icon

Willful Market Research Report



Company Overview



  • Name: Willful

  • Mission: Willful's mission is to use technology to provide simplified end-of-life planning, making it affordable, convenient, and easy for individuals to create the legal documents they need to protect and provide for their loved ones.

  • Founded By: Kevin Oulds

  • Key People:

  • Erin Bury, Co-founder & Chief Executive Officer

  • Kevin Oulds, Co-Founder & Head of Research & Innovation

  • Julia Wilkie, Chief Operations Officer

  • Sarah Cook, Product Lead

  • Andres Peña, Technical Lead

  • Dave Haber, Chief Revenue Officer

  • Headquarters: Willful operates offices in Toronto, Ontario at 488 Wellington St W #204, M5V 1E9 and Montreal, Quebec at 410 Rue Saint-Nicolas, Suite 260, H2Y 2P5.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Notable Achievements: Willful is Canada's most trusted online will platform and is approved by the Law Society of Ontario.


Products



  • Legal Essentials Package ($99)

  • Description: Provides a last will and testament service with inclusion in the Canada Will Registry, offering free unlimited updates.

  • Key Features:

  • Last will and testament creation

  • Registration in the Canada Will Registry

  • Unlimited updates


  • Premium Coverage ($189)

  • Description: An enhanced package that includes all features of the Legal Essentials, plus additional powers of attorney for health and property, and an asset list to support loved ones.

  • Key Features:

  • Includes all Legal Essentials features

  • Power of attorney for health

  • Power of attorney for property

  • Asset list for loved ones


  • Premium x 2 ($329)

  • Description: Double package offering Premium Coverage features for two individuals, at a discounted bundled price.

  • Key Features:

  • Includes all Premium Coverage features for two

  • Designed for couples or dual individuals


Recent Developments



  • Partnerships:

  • Announced a partnership with Scotiabank in April 2024 to simplify estate planning for Canadians.

  • Geographical Expansion:

  • Expanded services to Prince Edward Island, Newfoundland, and Labrador as of January 15, 2024, enabling residents to make their wills online.

  • Charity Partnerships:

  • Featured Canadian Cancer Society as the charity for May 2024.

  • Partnered with Nature Conservancy of Canada for March and April 2024.

  • Innovative Legal Approval:

  • Willful became the first online will platform to be accepted into the Law Society of Ontario’s Access to Innovation project.

  • Platform Features:

  • Introduced virtual witnessing and execution services in British Columbia as of January 23, 2024.


Legal and Advisory Support



  • Estate Lawyers Collaborated: Willful has collaborated with estate lawyers across various provinces to ensure legal validity and robustness. Some of the notable contributors include:

  • Scott Allison, Ontario

  • Neil Milton, Ontario

  • Sundeep Singh Gill, British Columbia

  • Kevin Kelly, Alberta

  • Alexandre Dufresne, Québec


For further details, inquiries, or support, the Willful team can be contacted via their offices in Toronto and Montreal, through their email addresses available on their official platform, or via various listed communication channels for real-time support.