William Carey University Market Research Report
Overview
William Carey University (WCU) is a Christian educational institution renowned for guiding its students toward realizing their full potential within a globally interconnected environment. Offering a diverse array of programs across undergraduate, master's, and doctoral levels, the university caters to an inclusive student body from over 50 countries.
Campus Locations
WCU operates multiple campuses enhancing diverse educational opportunities:
- Hattiesburg Campus: Located at 710 William Carey Parkway, Hattiesburg, MS 39401. Contact: (601) 318-6051
- Tradition Campus: Situated at 19640 Highway 67, Biloxi, MS 39532. Contact: (228) 702-1775
- Baton Rouge Site: Found at Suite 1010, 1st Floor, 3600 Florida Blvd, Baton Rouge, LA 70806. Contact: (225) 953-7017
Academic Structure
WCU's academic divisions consist of various schools and departments:
- College of Osteopathic Medicine
- School of Education
- School of Pharmacy
- School of Nursing
The university offers 33 undergraduate majors and 24 master's and Ph.D. programs, boasting a student-to-faculty ratio of 13:1, facilitating personalized and focused education.
Key Administrative Personnel
The leadership at WCU reflects a strong commitment to educational excellence and organizational growth:
- Dr. Ben Burnett - President and CEO; recognized for his contributions in teacher education and leadership. Contact: president@wmcarey.edu, (601) 318-6495
- Dr. Noal Cochran - Vice President of Academic Affairs & Provost; brings over 30 years of experience. Contact: provost@wmcarey.edu, (601) 318-6553
- Valerie Bridgeforth - Vice President for Student Affairs; focuses on student enrichment. Contact: studentaffairs@wmcarey.edu, (601) 318-6779
- Dr. Cassandra Conner - Vice President of the Tradition Campus; enhancing digital education. Contact: (228) 702-1802
- Dr. Brett Golson - Vice President for Strategic Operations; oversees strategic growth. Contact: vpso@wmcarey.edu, (601) 318-6152
- Grant Guthrie - Chief Financial Officer; manages financial operations. Contact: businessoffice@wmcarey.edu, (601) 318-6127
- DeDe Shows - Vice President for Human Resources; experienced in HR compliance. Contact: humanresources@wmcarey.edu, (601) 318-6126
- Janet Williams - Vice President of College of Health Sciences; advancing health programs. Contact: healthsciences@wmcarey.edu, (601) 318-6147
Recent Developments
William Carey University will transition from a trimester to a semester-based calendar starting Fall 2025, a structural change to enhance the academic scheduling and student experience.
Market Positioning and Strategy
WCU has an annual estimated revenue of $320.5 million, with a revenue per employee of $252,000, supported by a staff of approximately 1,272 members. Its organizational strategy is deeply rooted in its focus on spiritual development and historical foundation, offering a robust culture prioritizing church relations and spiritual growth. The institution also focuses on strategic financial management and exceptional student services.
Competitors
Primary competitors include regional and national institutions such as:
- Oxford School District - Revenue: $99.7M, Employees: 443
- Mississippi University for Women (MUW) - Revenue: $50.1M, Employees: 253
- Jefferson County School District - Revenue: $80.6M, Employees: 358
Other competitors are North Park University, King University, and Montana Tech, indicating a competitive landscape that blends liberal arts and professional education.
Notable Programs and Developments
- Academic Offerings: Featuring an extensive portfolio of disciplines, WCU emphasizes personalized learning experiences tied to spiritual and academic growth.
- Cultural and Athletic Initiatives: With athletic programs underscored by influential coaches, sports constitute a vital aspect of student engagement.
- Practical Competitions: Events like the APhA Patient Counseling Competition enhance hands-on learning experiences.
Analysis
William Carey University is strategically positioned with substantial financial resources and a strong workforce. Its emphasis on spiritual and cultural values, combined with a broad range of competitive educational offerings, sets it apart in the marketplace. As it evolves to meet the changing demands of higher education, maintaining its unique strengths in managing both spiritual ties and community engagement will be crucial to its continuing success and student satisfaction.
