Windsor House Inc. Market Research Report

Background

Company Overview

Windsor House Inc., established in 1959 by John and Dorothy Masternick, is a family-owned and operated healthcare organization dedicated to providing high-quality long-term care services. The company operates 17 communities across Northeast Ohio and Western Pennsylvania, offering skilled nursing, assisted living, and memory care services.

Mission Statement

"At Windsor House Inc., we are people working together to provide the best possible quality of life in long-term care. We are dedicated to providing a caring home for supportive living, with compassion toward those who depend on us to meet their needs. We promote independence and preserve dignity. That is our purpose and our promise."

Core Values

People: Recognizing residents, families, employees, and employers as the most valuable assets, promoting individuality, diversity, and teamwork.

Caring: Demonstrating compassion towards those who depend on the company to meet their needs, striving to provide quality service, promote independence, and preserve dignity.

Commitment: Taking responsibility towards residents, their families, and co-workers, with pride in carrying out the mission of the founders in the communities served.

Integrity: Being trustworthy, honest, and fair, working tirelessly to protect the rights of every individual.

Key Strategic Focus

Core Objectives

Windsor House Inc. focuses on delivering comprehensive long-term care services, emphasizing:

Skilled Nursing: Providing 24-hour care and support tailored to each resident’s unique needs.

Assisted Living: Assisting with daily activities such as medication management, meals, and personal care.

Memory Care: Offering specialized care for individuals living with memory loss illnesses.

Home Health Services: Delivering expert care and support services in the comfort of residents' homes.

Primary Markets

The company operates 17 communities across Northeast Ohio and Western Pennsylvania, serving a diverse demographic in need of long-term care services.

Financials and Funding

Revenue and Employment

Windsor House Inc. reports annual revenues between $10 million and $50 million and employs approximately 180 individuals.

Investments

The company has made significant investments in infrastructure and technology, including the installation of state-of-the-art air-purifying systems to enhance the health and safety of residents and staff.

Pipeline Development

Recent Developments

Canfield Expansion: Plans to construct a new independent and assisted living community adjacent to the existing skilled nursing and rehabilitation center in Canfield.

Niles Nursing Home: Development of a new nursing home in Niles, contributing to local economic growth and job creation.

Technological Platform and Innovation

Innovative Initiatives

Windsor House Inc. has partnered with TapRoot Interventions & Solutions to implement the Ella® digital assistant platform in its memory care community in North Carolina. This platform supports care partners in managing behaviors associated with Alzheimer's and other forms of dementia, enhancing resident care through evidence-based interventions.

Leadership Team

Key Executives

John J. Masternick: President and CEO, overseeing strategic direction and operations.

Danny Rowland: Director of Marketing, responsible for marketing strategies and community engagement.

Marci Craig: Vice President of Human Resources, leading HR initiatives and workforce development.

Competitor Profile

Market Insights and Dynamics

The long-term care industry is experiencing growth due to an aging population and increased demand for specialized care services. Windsor House Inc. operates in a competitive landscape with several key players offering similar services.

Competitor Analysis

Always Best Care Senior Services: Provides a range of senior care services with approximately 99 employees and $3.1 million in revenue.

Halo Home Healthcare: Offers home healthcare services, employing around 257 individuals with $19.3 million in revenue.

Caring People: Specializes in home care services with a workforce of 153 and $8.4 million in revenue.

AAging Better In-Home Care: Provides in-home care services, employing 92 staff members and generating $3.7 million in revenue.

Mullican Care Center: Operates as a care center with 445 employees and $23.8 million in revenue.

Strategic Collaborations and Partnerships

Partnerships

Windsor House Inc. collaborates with various organizations to enhance service delivery and community engagement. Notably, the partnership with TapRoot Interventions & Solutions for the Ella® platform exemplifies the company's commitment to integrating innovative technologies in care practices.

Operational Insights

Competitive Advantages

Family-Owned Values: Emphasis on compassionate care rooted in family values.

Comprehensive Services: Offering a continuum of care including skilled nursing, assisted living, memory care, and home health services.

Community Presence: Strong regional presence with 17 communities, fostering local engagement and trust.

Strategic Opportunities and Future Directions

Expansion Plans

Windsor House Inc. is actively expanding its facilities to meet growing demand, with new developments in Canfield and Niles aimed at enhancing service offerings and community impact.

Technological Integration

Continued investment in innovative technologies like the Ella® platform positions the company to improve care quality and operational efficiency.