Wingreens World Company Research Report

Company Overview

• Name: Wingreens World

• Mission: To provide better food choices to meet the requirements of consumers, focusing on social impact and sustainability.

• Founded: Incorporated in 2011

• Founded By: Anju Srivastava and Arjun Srivastava

• Key People: Anju Srivastava (Founder & Managing Director), Arjun Srivastava (Founder & Director)

• Headquarters: No. 216-A, 2nd Floor, Enkay Tower, Wing- A, Udyog Vihar, Phase V, Gurugram-122016, Haryana, India.

• Number of Employees: Over 700 employees

• Revenue: Approximately Rs 8 crore monthly as of 2019

• Known For: Wingreens is known for fresh dips, sauces, and healthy food products that combine traditional and modern approaches to taste and nutrition.

Products

Product Overview

Wingreens offers a diverse range of products across its multiple brands, including:

1. Dips & Sauces: Known for fresh, high-quality ingredients, the dips and sauces such as pesto, garlic dip, and chipotle sauce feature prominently in their product lines, crafted by women from the local villages.
2. Beverages by Raw Pressery: Includes juices, almond beverages, lactose-free protein shakes, lemonades, iced green teas, and refreshers.
3. Breakfast and Snacks by Wingreens Harvest: Offers cereals, muesli, and multigrain bars made from ancient grains, nuts, and seeds.

Brand Philosophy

• Wingreens Farms: Provides ethically sourced dips, sauces, flatbreads, and more with an emphasis on empowering women and farmers.

• Raw Pressery: Positioned as one of India’s best-loved beverage brands, focusing on health and wellness.

• Wingreens Harvest: Emphasizes heritage-inspired food products, combining the goodness of ancient grains with modern convenience.

Recent Developments

• Acquisitions and Investments: Recently acquired the juice brand Raw Pressery and raised Rs 125 crore in a Series B round led by responsAbility Investments in conjunction with Sequoia India.

• Product Development: Plans to add over 40 new products to their portfolio, emphasizing a continuous push for innovation within their established brand categories.

• Social Impact Initiatives: Ongoing efforts to empower farmers and underprivileged women by engaging them in the production process, ensuring fair wages and employment opportunities.

Partnerships and Expansion

• Market Reach: Wingreens products are available in over 140 cities in India, across 1,300 modern trade stores, and 9,000 general trade stores. The company aims to expand distribution to over 200 cities soon.

• Sustainability Focus: Emphasizes sustainable practices and inclusive growth as part of the company’s DNA to build a strong, long-lasting business model within India’s FMCG sector.

No further information about specific new features or partnerships is available.

Overall, Wingreens World is committed to sustainable growth and maintaining its central mission of creating quality food products while positively impacting communities.