WL

Winky Lux

www.winkylux.com link_icon

Winky Lux Company Research Report



Company Overview



  • Name: Winky Lux

  • Mission: Creating joy through clean, kind, and cruelty-free products. Winky Lux aims to add magic and sass to everyday beauty routines.

  • Founded: 2015 by Natalie Mackey and Nate Newman

  • Key People:

  • Natalie Mackey - Co-Founder & CEO

  • Nate Newman - Co-Founder

  • Headquarters: No specific headquarters location provided.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: Winky Lux is known for its joyful approach to beauty, creating products that are not only effective but also delightful to use and visually appealing. The brand emphasizes innovation with pH-changing makeup and plastic neutrality in its packaging.


Products



Makeup


  • Cheeky Rose® Cream Blush

  • Description: A rose-shaped cream blush with a natural finish.

  • Key Features:

  • Contains Carnauba wax and vitamin E for smooth application.

  • Unique rose design retains its shape.

  • Peeper Perfect Under-Eye Concealer

  • Description: Full-coverage concealer with skin-loving ingredients.

  • Key Features:

  • Contains collagen and hyaluronic acid for skin plumping and hydration.

  • Uni-Brow Universal Shade Eyebrow Pencil

  • Description: A multi-toned eyebrow pencil that blends with almost any brow shade.

  • Key Features: Precision application for natural looking brows.

  • ExtravaLash Bold Black Mascara

  • Description: Ultra-dramatic mascara with a silicone ball tip brush.

  • Key Features:

  • Vitamin B5 for improved lash texture.


Skincare


  • Rose Moringa Facial Oil

  • Description: Lightweight facial oil for hydration.

  • Key Features: Infused with rose and moringa for nourishing skin benefits.


Lip Care


  • Aurora Balm

  • Description: A color-changing pH balm inspired by rainbow quartz.

  • Key Features:

  • Transforms to a mauve stain.

  • Contains ceramides and jojoba seed oil for hydration.

  • Glimmer pH Lip Balm

  • Description: Vegan pH lip stain with sparkle.

  • Key Features:

  • Vanilla scent and a subtle sparkle finish.


Recent Developments



  • New Product Launches:

  • Pumpkin Spice Latte Lip Balm - A fall-inspired lip balm featuring nourishing ingredients like jojoba oil and vitamin E.

  • Cheeky Rose® Liquid Blush - A gel-cream blush with calendula oil, offering blendability and buildable color.

  • Cheeky Rose® Liquid Highlighter - Providing a natural dewy finish with a unique rose design.

  • New Features:

  • Detail Oriented Mascara - Introduced with a micro-spoolie for precise lash application.

  • In The Stars Lip Oil - Launched with key hydrating ingredients like vitamin E and various oils.

  • Partnerships:

  • Plastic Neutrality Commitment: Partnered with rePurpose Global to remove as much plastic from nature as is used in their products.

  • Since 2021, Winky Lux has diverted 54,185 lbs of plastic waste from landfills and removed 7,082,391 single-use plastic pouches from the environment.