Winmo Company Profile

Background

Overview

Winmo is a sales intelligence platform established in 2015, headquartered in Atlanta, Georgia. It specializes in providing sales professionals with access to a comprehensive database of decision-makers, facilitating efficient prospecting and business development. The platform offers detailed contact information, insights into media spending, and predictive analytics to enhance sales strategies.

Mission and Vision

Winmo's mission is to empower sales teams by delivering accurate and actionable intelligence, enabling them to connect with the right prospects at the optimal time. The company envisions becoming the leading resource for sales professionals seeking to streamline their prospecting efforts and drive business growth.

Primary Area of Focus

Winmo focuses on the media and advertising industry, providing tools and data to help sales teams identify and engage with key decision-makers within brands and agencies. Its services are tailored to support sales professionals in targeting national advertisers and their agencies.

Industry Significance

In the competitive landscape of sales intelligence, Winmo stands out by offering a specialized database that includes over 200,000 verified decision-makers and tracks more than $100 billion in media spend. This extensive coverage and accuracy make it a valuable resource for sales teams aiming to enhance their outreach and close rates.

Key Strategic Focus

Core Objectives

Winmo aims to provide sales teams with precise and timely information, enabling them to:

Identify high-potential prospects.

Understand media spending patterns.

Enhance outreach strategies through predictive analytics.

Specific Areas of Specialization

The platform specializes in:

Mapping brand and agency relationships.

Providing contact details for key decision-makers.

Offering insights into advertising expenditures across various channels.

Key Technologies Utilized

Winmo employs:

Human-verified data collection methods.

Predictive analytics for sales forecasting.

Integration capabilities with CRM and marketing tools.

Primary Markets Targeted

Winmo primarily serves:

Sales teams in media and advertising sectors.

Agencies seeking new business opportunities.

Brands aiming to optimize their sales outreach.

Financials and Funding

Funding History

As of December 2025, Winmo has not publicly disclosed any external funding rounds. The company has been privately held since its inception in 2015.

Total Funds Raised

Winmo has not raised external capital to date.

Recent Funding Rounds

No recent funding rounds have been reported.

Notable Investors

Information regarding investors is not publicly available.

Intended Utilization of Capital

With no external funding, Winmo has financed its operations and growth through internal revenue streams. The company continues to reinvest in product development and market expansion.

Pipeline Development

Key Pipeline Candidates

Winmo continually updates its database to include new decision-makers and brands, ensuring comprehensive coverage of the media and advertising industry.

Stages of Development

The platform is in a continuous development phase, enhancing features such as predictive analytics and integration capabilities.

Target Conditions

Winmo focuses on providing sales intelligence for brands and agencies within the media and advertising sectors.

Relevant Timelines for Anticipated Milestones

Specific timelines for upcoming features or milestones are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

Winmo's proprietary technologies include:

A human-verified data collection system.

Predictive analytics tools for sales forecasting.

Integration capabilities with CRM and marketing platforms.

Significant Scientific Methods

The company employs:

Behavioral data analysis.

Predictive modeling for sales opportunities.

AI-Driven Capabilities

Winmo has integrated AI-driven features such as:

Personality insights to enhance sales outreach.

Predictive news analysis to identify future opportunities.

Leadership Team

Key Executive Profiles

Dave Currie: Chief Executive Officer. Dave has been leading Winmo since its inception, guiding the company through significant growth and product development phases.

Marilyn Mead: Chief Marketing Officer. Marilyn oversees marketing strategies, focusing on product positioning and customer engagement.

Jim Donovan: Chief Revenue Officer. Jim is responsible for driving revenue growth and managing sales operations.

Jeff Haley: Director of Sales. Jeff leads the sales team, implementing strategies to expand Winmo's market presence.

Competitor Profile

Market Insights and Dynamics

The sales intelligence market is characterized by rapid technological advancements and increasing demand for data-driven sales strategies. Companies are seeking tools that provide accurate, real-time information to enhance prospecting and sales performance.

Competitor Analysis

Key competitors to Winmo include:

LinkedIn Sales Navigator: Offers a vast network for lead generation but lacks specialized focus on media and advertising sectors.

InsideView: Provides sales intelligence with a broad industry focus, offering firmographic data and insights.

ZoomInfo: Delivers comprehensive contact information and company data, serving a wide range of industries.

Strategic Collaborations and Partnerships

Winmo has integrated with platforms like Humantic AI to enhance its predictive analytics capabilities, offering personality insights to improve sales outreach effectiveness.

Operational Insights

Winmo differentiates itself by offering a specialized database tailored to the media and advertising industry, providing in-depth insights into brand and agency relationships and media spending patterns. This focus allows for more targeted and effective sales strategies compared to broader sales intelligence platforms.

Strategic Opportunities and Future Directions

Winmo continues to invest in product development, aiming to enhance its predictive analytics and integration features. The company is exploring opportunities to expand its market reach by incorporating additional data sources and forming strategic partnerships to offer more comprehensive sales intelligence solutions.