Market Research Report for Dhawala Online Solutions Private Limited (Winni)

Company Overview

• Name: Dhawala Online Solutions Private Limited

• Mission: Winni aims to be India’s leading platform for online deliveries, celebrating relationships by sending cakes, flowers, chocolates, plants, gifts, and personalized gifts across geographical barriers.

• Founded: 2012

• Founders: Sujeet Kumar Mishra (Co-founder and CEO)

• Key People: Sujeet Kumar Mishra (Co-founder & CEO), Vivek Satya Mitram (EVP — Communications & PR), Abhishek Sharma (Co-founder, CTO)

• Headquarters: Bangalore, Karnataka, India

• Number of Employees: Approx. 551 - 1,000 employees

• Revenue: No information is available

• Known For: Winni is India’s second-largest online gifting platform known for its extensive selection of cakes, flowers, and gifts delivered across over 20,000 pin codes in 700 cities.

Products

Cakes

• Description: Winni offers an extensive variety of cakes to celebrate various occasions.

• Types: Photo Cakes, Pinata Cakes, Heart-Shaped Cakes, Fondant Cakes, Kids Cakes, Premium Cakes, Eggless Cakes, Pastries.

• Flavors: Chocolate, Pineapple, Butterscotch, Vanilla, Strawberry, Fruits, Truffle, Red Velvet, Rasmalai, Black Forest.

• Themes: Superhero, Unicorn, Car, Number, Alphabet, Cartoon, Barbie Doll, Wedding, and Tier Cakes.

Flowers

• Description: Wide range of exotic, premium, and beautifully arranged flowers.

• Types: Roses, Lilies, Orchids, Gerberas, Carnations.

• Occasions: Expressing love, sympathy, milestones, and everyday moments.

• Collections: Exotic Flowers, Flower Baskets, and Bouquets.

Personalized Gifts

• Description: Customized and curated gifts for every occasion.

• Types: Mugs, Cushions, Photo Frames, Jewelry, Handbags & Wallets, Soft Toys, LED Frames.

Gift Hampers and Combos

• Description: Combinations of different products for a wholesome celebration.

• Types: Cake & Chocolates, Cake & Teddy Bears, Cake & Flowers, Flowers & Chocolates, Flowers & Teddy Bears.

Chocolates

• Description: Wide range of artisanal and exclusive chocolates.

• Types: White Chocolate, Dark Chocolate, Fruit 'n' Nut Chocolate, Personalized Chocolates.

Plants

• Description: A range of plants promoting green gifting and vastu.

• Types: Indoor, Outdoor, Flowering, Air Purifying, Succulent Plants.

Recent Developments

• New Products Launched:

• Rasmalai Cake aiming to provide an authentic taste.

• Honey Walnut Cake launched for Mother’s Day.

• Partnerships and Expansions:

• Expansion of bakery franchise opportunities across India.

• Announced the opening of the 150th store at Kaushambi, Delhi NCR.

• Entry into quick commerce with a 30-minute cake delivery promise across more than 22 cities.

• New Initiatives:

• Started a baking institute in Panchkula with world-class resources and educators.

• Introduction of the "SQUAD" framework for Valentine's Day (Safe, Quality, User-friendly, Assistance, Delivery).

• Awards:

• Won 'Emerging Retailer Of the Year – Food & Beverages' at the Franchise India Awards 2021.

• Growth Milestones:

• Achieved a five-fold increase in the company’s retail network and over 90% growth in registered user base online.

• Planning to triple turnover by 2021-22.

• Service Enhancements:

• Introduction of express, 2-hour, and 30-minute delivery services for cakes and gifts.

• Enhanced gifting options with personalization and corporate gifting solutions.

Conclusion

Dhawala Online Solutions Private Limited (Winni) stands out as a leader in the online gifting sector with its wide array of products and strategic market expansions. The company continues to innovate and expand through strategic launches and an emphasis on timely deliveries, ensuring a strong hold in the Indian e-commerce gifting market.