Company Research Report: Winning by Design

Company Overview

• Name: Winning by Design

• Mission: Winning by Design aims to empower B2B recurring revenue teams by applying scientific frameworks and proven models to achieve sustainable growth and maximum impact.

• Founded: 2012

• Founder: No specific information available

• Key People:

• Jacco van der Kooij, Founder

• Dave Boyce, Executive Chairman

• Shari Johnston, COO

• Headquarters: Mountain View, California

• Number of Employees: 51-200 employees as per LinkedIn data

• Revenue: No specific information available

• Known For: Winning by Design is known for its innovative revenue consulting and training services for B2B companies, applying scientific frameworks such as the Bowtie Model and SPICED methodology for maximizing sales, marketing, and customer success impact.

Products

• Products Offered:

• Revenue Architecture Course: Teaches revenue leaders to architect sustainable revenue growth using recurring revenue principles and frameworks.

• SPICED Methodology: A customer-first approach that unifies go-to-market teams with a common language and goals.

• Bowtie Model: A Customer Journey Model that extends traditional marketing and sales funnels to better represent recurring revenue and impact journeys of SaaS customers.

• Key Features of Products:

• Revenue Architecture Course: Provides a comprehensive understanding of recurring revenue models, execution of GTM strategies, and frameworks necessary for achieving sustainable growth.

• SPICED Methodology: Encourages teams to speak the same methodology language, ensuring cohesive team operations across sales and marketing.

• Bowtie Model: Standardizes customer journeys and data modeling to enhance GTM strategies through recurring impact.

Recent Developments

• Recent Developments:

• Released an updated version of the Bowtie Model to further align SaaS customer journeys.

• Launched Jack, the first AI agent powered by Winning by Design frameworks, which represents AI integration into GTM strategies by automating repetitive tasks and freeing up high-leverage activities for sales professionals.

• Formed a strategic partnership with Momentum.io to enhance SaaS companies' GTM strategies using data insights and AI-powered optimization.

• New Products Launched:

• No specific new products were launched recently (as per available data).

• New Features Added:

• Incorporation of AI agents into existing GTM frameworks like the SPICED principles, enhancing AI's role in facilitating GTM efforts and optimizing revenue architectures.

• New Partnerships:

• Partnership with Momentum.io to leverage their enterprise listening platform, which enhances GTM teams' efficiency and cross-functional alignment with Winning by Design's methodologies.

This research report provides a detailed and structured insight into Winning by Design, focusing on the essential aspects of the company and its recent strategic and product-oriented developments.