Company Overview
Winston Products, LLC is an innovative product company headquartered at 30339 Diamond Parkway, Suite 105, Cleveland, OH 44139. Founded in 2004, the company specializes in creating a range of leading brands focused on the automotive, tie down, and towing accessory markets. With a reputation for high-quality product development, efficient manufacturing, and superior customer service, Winston Products is committed to fostering a dynamic and creative company culture that supports approximately 96 employees.
Key Brands
- SmartStraps
- TowSmart
- CargoSmart
- Twisted Goat
- HydroTech
- SWOPT Cleaning
- FLAT CAT Golf
- W Home
These brands are recognized for their innovative designs and quality within their respective markets.
Leadership and Key Personnel
- Winston Breeden III, CEO: Educated at Ohio University and residing in Solon, OH, Winston leads with a focus on innovation and problem-solving, promoting a work hard, play hard environment.
- Mike Concannon, Chief Marketing Officer: Known for extensive experience in national brand growth and volunteer work with non-profits, Mike leverages innovative marketing strategies.
- Bill Misconish, Chief Financial Officer: An adept financial leader skilled in tax, finance, and accounting, Bill enjoys outdoor activities in his free time.
- William Palmer, President: Focused on financial and strategic planning across the business, with a keen interest in sailing and golfing.
- Samir Ghousheh, Chief Revenue Officer
- Jennifer Moore, VP, Product Development and Design
- Mark Moore, VP Sales
- Eric Antonik, Head Video Content
- Dave Bobkovich, VP - IT & Operations
- Andrew Carcioppolo, VP | Brand & Product Manager
- Kris Ramer, EVP Sales & Marketing
- Sam Griffith, Director Finance
- Latisha Catchatoorian, Director Digital Content
Financial Overview
With revenues approximately $26.1 million, Winston Products commands a significant presence in the automotive and related industries. The estimated annual revenue per employee stands at $251,000, despite a slight reduction of 2% in its workforce. The firm continues to strategically capture market share through innovation and sophisticated merchandising strategies.
Cultural and Operational Highlights
The company prioritizes a collaborative and supportive workplace, emphasizing creativity and individuality. Operationally, Winston Products employs sophisticated in-house engineering, collaborative product development, and proprietary merchandising techniques, ensuring comprehensive product lifecycle management.
Recent Developments
The addition of the Twisted Goat brand to their portfolio reflects Winston Products' ongoing commitment to diversification and market enhancement. The expansion aligns with their strategic intent to maintain a competitive edge through unique and adaptable solutions.
Competitor Landscape
Major Competitors
1. The Step2 Company LLC
- Revenue: $59.6M
- Employees: 221
- Growth: 28%
2. Cold Spot
- Revenue: $7.6M
- Employees: 38
- Growth: 9%
3. Franklin County Board of Developmental Disabilities
- Revenue: $260.4M
- Employees: 741
- Growth: 3%
4. Leaf Home Safety Solutions
- Revenue: $28.6M
- Employees: 114
- Growth: 18%
5. DNA Diagnostics Center
- Revenue: $59.4M
- Employees: 215
- Growth: 6%
Other Notable Competitors
- Lodi Metals Inc
- Morrison Medical
- Companies like IKEA, Nalco Water, and The Container Store are considered relevant in terms of alternative consumer product solutions.
Market Position and Strategy
Winston Products sets itself apart through its focus on innovation and quality, which helps it maintain a competitive edge in the consumer product space. The company's strategy centers on integrating top-tier product solutions with effective marketing and merchandising practices, ensuring a prominent market presence. Despite a modest workforce, Winston Products exerts considerable influence relative to smaller competitors in the market.
