Wisco Hotel Group Company Profile

Background

Overview

Founded in 1974, Wisco Hotel Group is a privately held hospitality company headquartered in Madison, Wisconsin. The company owns and operates a diverse portfolio of 14 hotels across six Wisconsin cities: Appleton, Fond du Lac, Madison, Milwaukee, Oshkosh, and Sheboygan. Their portfolio includes well-known brands such as Holiday Inn, Holiday Inn Express, Baymont Inn & Suites, Candlewood Suites, Radisson, Comfort Suites, Comfort Inn, and Fairfield Inn & Suites.

Mission and Vision

Wisco Hotel Group is committed to providing authentic Wisconsin hospitality, striving to exceed guest expectations and foster a sense of home for travelers. This dedication has been instrumental in the company's growth and reputation within the state's hospitality industry.

Key Strategic Focus

Core Objectives

The company's primary objectives include enhancing operational efficiency, maximizing revenue, and delivering exceptional guest experiences. By leveraging advanced technologies and maintaining a diverse portfolio of hotel brands, Wisco Hotel Group aims to cater to a wide range of traveler needs.

Areas of Specialization

Wisco Hotel Group specializes in managing franchised hotels and restaurants, offering services such as lodging, banquet and meeting facilities, and comprehensive hotel management. Their properties are strategically located to serve both business and leisure travelers.

Key Technologies Utilized

To enhance operational efficiency, Wisco Hotel Group has integrated advanced technologies, including:

STS Cloud Platform: A cloud-based sales and catering solution that streamlines event management and improves collaboration.

ProposalPath: A proposal tool that enhances client engagement and conversion rates.

Visrez 3D Table Diagramming: A tool that allows for precise and visually compelling event setups.

Primary Markets Targeted

The company focuses on the Wisconsin market, with properties in key cities to attract both business and leisure travelers. Their diverse brand portfolio enables them to cater to various market segments, from budget-conscious guests to those seeking upscale accommodations.

Financials and Funding

Funding History

In March 2022, Wisco Hotel Group secured a $1.5 million debt financing to support its operations and growth initiatives.

Revenue

As of January 2025, the company's annual revenue is estimated to be between $10 million and $50 million.

Employee Count

The company employs approximately 201 individuals across its various properties and corporate offices.

Technological Platform and Innovation

Proprietary Technologies

Wisco Hotel Group has adopted several advanced technologies to enhance its operations:

Guest Room Energy Management (GREM) Systems: Implemented in collaboration with the Center for Technology Transfer and Focus on Energy, these systems manage heating, cooling, and lighting via sensors, reducing energy use in unoccupied guest rooms.

STS Cloud Platform: A cloud-based sales and catering solution that streamlines event management and improves collaboration.

ProposalPath: A proposal tool that enhances client engagement and conversion rates.

Visrez 3D Table Diagramming: A tool that allows for precise and visually compelling event setups.

Leadership Team

Key Executives

Todd Winkler: President and Chief Operating Officer.

David Phaneuf: Vice President and Board Member.

Kristin Hinze: Controller.

Competitor Profile

Market Insights and Dynamics

The hospitality industry in Wisconsin is competitive, with numerous operators vying for market share. The state's diverse attractions draw both business and leisure travelers, necessitating a range of accommodation options.

Competitor Analysis

Key competitors in the Wisconsin hospitality market include:

HEI Hotels & Resorts: A large operator with a diverse portfolio of properties.

Davidson Hospitality Group: Manages a variety of hotel brands across the United States.

First Hospitality: Focuses on hotel management and development in the Midwest.

Aimbridge Hospitality: One of the largest third-party hotel management companies globally.

Marcus Hotels & Resorts: A Wisconsin-based competitor with a significant presence in the state.

Strategic Collaborations and Partnerships

Wisco Hotel Group has engaged in strategic collaborations to enhance its operations:

Center for Technology Transfer and Focus on Energy: Partnered to install energy-saving Guest Room Energy Management systems in four hotels, resulting in significant energy cost reductions.

SalesAndCatering.com: Implemented the STS Cloud platform, ProposalPath, and Visrez 3D table diagramming to improve event management and client engagement.

Operational Insights

Competitive Advantages

Wisco Hotel Group's competitive advantages include:

Diverse Brand Portfolio: Offering a range of accommodations to meet various guest preferences.

Strategic Locations: Properties situated in key Wisconsin cities to attract both business and leisure travelers.

Technological Integration: Adoption of advanced systems to enhance operational efficiency and guest satisfaction.

Strategic Opportunities and Future Directions

Wisco Hotel Group is poised to capitalize on several strategic opportunities:

Expansion: Continuing to grow its portfolio within Wisconsin and potentially neighboring states.

Sustainability Initiatives: Further implementing energy-saving technologies to reduce operational costs and appeal to environmentally conscious travelers.