WM

Wiseguys Marketing

www.wiseguysmarketing.com link_icon

Company Market Research Report



Company Overview


Name


WiseGuys Marketing

Mission of the Company


No information is available.

Foundation Details


  • Year Founded: 1998

  • Founder: Bruce Gregoire


Key People


  • Bruce Gregoire: President and Founder


Headquarters


  • Location: 3814 Bent Branch Road, Falls Church, VA 22041


Number of Employees


No information is available.

Revenue of the Company


No information is available.

Recognition


  • Known For: Marketing analytics, CRM, consulting services.


Products


WiseGuys Marketing Software


  • Description: A suite of tools for multi-channel marketers, designed to increase marketing efficiency using data analytics.

  • Features:

  • RFM Analysis: Segments customers into quintiles based on Recency, Frequency, and Monetary value to help identify high-potential customers.

  • Lifetime Value (LTV) Calculation: Determines the net profit likely to accrue from new customers over their lifetime.

  • Data Hygiene: Tools to cleanse and standardize customer data, ensuring its accuracy.

  • Predictive Modeling: Uses ModelMAX software to predict customer behaviors and target marketing campaigns effectively.

  • Customer Segmentation: Segments customers using various models like zip code profiling and RFM analysis.

  • Matchback Analysis: Allows accurate attribution of sales to the marketing campaigns that influenced them.


Consulting Services


  • Description: Provides data-driven marketing solutions for small to mid-sized companies.

  • Key Features:

  • Data hygiene and preparation

  • Marketing campaign analysis and attribution

  • Customer Lifetime Value (LTV) analysis

  • Predictive modeling and segmentation


Recent Developments


Recent Developments in the Company


  • 2011: DMSI (WiseGuys) and Dydacomp announce a strategic relationship to serve the multi-channel marketing community.

  • 2013: WiseGuys launches an interface with Google Analytics.

  • 2014: Introduction of the Insights Dashboard for easier tracking of marketing campaign results.


New Products Launched


  • WiseGuys CRM Messaging: Automates personalized marketing communications based on customer transaction history.


New Features Added


  • 2013: Added Google Analytics integration to WiseGuys software for better multi-channel attribution.


Partnerships


  • Freestyle Solutions: Strategic relationship to support users of Multichannel Order Manager (M.O.M.).

  • Catalog University: Offers training and courses on CRM through its platform.


Contact Information


  • Address: 3814 Bent Branch Road, Falls Church, VA 22041

  • Office Phone: 703.941.8109

  • Mobile Phone: 703.282.5774

  • Email: BruceGregoire@WiseGuysMarketing.com


Associations and Awards


  • Affiliations:

  • Software Solution Provider for Multichannel Order Manager (M.O.M.)

  • Active participation in Catalog University for educational content


  • Awards:

  • NCDM 2006 Database Excellence Award: Recognized for Analytics and Modeling Applications.